PayPal says the waist-high fashion trend is real as people shoot videos remotely while working from home due to Covid-19.
PayPal surveyed 1,000 fashion retailers and found that they are seeing an increase in sales of waist-length clothing, with sales of fashion tops increasing by 27%, while sales of pants and skirts are down to roughly in the same proportion (30%).
PayPal also found that nearly half (47%) of those polled had not adjusted their approach to e-commerce since the onset of COVID-19, despite a massive shift in consumers towards online shopping.
However, many retailers are getting creative in seeking to differentiate themselves from their competition during COVID-19 by selling face masks, offering reduced shipping costs, creating virtual lodges, and more, according to the CEO of PayPal Global Pay Later Products, Greg Lisiewski.
More than half of fashion retailers (52%) say they don’t know whether in-person shoppers will use fitting rooms, so many are creating online alternatives, such as virtual fitting or sizing tools (26% ), virtual showrooms (23%) and virtual stylists (23 percent). And 42% of fashion retailers said buy now, pay later options can help fight cart abandonment and increase sales.
Adopting e-commerce and adapting to meet COVID-19 fashion trends was part of the advice PayPal offered to merchants in his press release on the investigation.
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