What are the new fashion trends launched after the coronavirus?

The coronavirus is increasingly harming the fashion industry, in particular, increased in the middle of autumn 2020 Fashion Month Season, forcing brands and design houses to close their doors and postpone the next fashion shows. Important events, including the Met Gala and the CFDA Awards, have also been delayed indefinitely. Department stores around the world, including Nordstrom, Neiman Marcus, Macy’s, Selfridges and Saks Fifth Avenue, have closed. Retailers around the world are closing to contain the virus, including Neiman Marcus, Chanel, Ralph Lauren, Walmart, Apple, Urban Outfitters, Everlane, Lululemon, Abercrombie & Fitch, Glossier and many more.

Growing health problems were the main reason for the closure of these stores. Not only the shops, the infected countries closed educational establishments, the finance office, with the exception of health establishments. When celebrities like Tom Hanks, Idris Elba announced that they had tested positive, people became even more tense and began to take the lock seriously. After all, things said, one thing that all fashion companies, no matter how small, should keep in mind that the fashion economy contracts and does not collapse. Apart from that, it is high time that we orient ourselves towards local traders and not global ones. The virus broke out in China, a source of raw materials, but it most affected Italy. If you ask the reason, it is simple that since we have become a global village, everything that happens in one part of the world affects the others. The people of northern Italy had trade relations with the Chinese, and as a result, Italy became the new epicenter of the virus.

Changing fashion standards after COVID-19

We cannot turn our backs on the past; instead, learn from our mistakes and embrace the future and see what it sees. Several people have already started to look at the brighter image and are involved in changing the models of the fashion industry.

As the world attacks coronavirus, people are quarantined and cities are locked. During the period of social distancing, people have to engage in certain activities to kill time. Fortunately, Internet services have not been shut down, leaving a little space for people to get creative. As celebrities, influencers and fashionistas flock to the capital of French style; we noticed an urban style fashion trend standing out from the crowd: surgical masks. But of course, it’s not just your standard masks, which are theoretically worn both to help stop the spread of the virus and to keep you from getting it.

Here are some of the fashion trends that will help you reorganize your business models:

Go digital
With the global coronavirus epidemic that started in Wuhan, the surgical mask has not only become the weapon of choice with antibacterial wipes and hand sanitizer, but is now the most coveted accessory. A small Irish fashion company suddenly saw an increase in demand for its services following the ravages of Covid-19. Skmmp is a virtual showroom that offers a solution to the giants of luxury fashion, who must now rethink their operation without a digital wholesale strategy.

Skmmp’s virtual showroom centralizes the management of wholesale orders, and it is now approached by major Italian brands, such as Tod’s, Bottega Veneta, etc. These companies are looking for help to digitize their collections to deal with the crisis, allowing them to continue their activities without physical showrooms.

Faster processes

Earlier, most of the purchases were made during intimate meetings in the showroom, which were scheduled several months in advance. The process included a series of documents, confirmation invoices, terms and conditions, shipping details and payment information. Previously, it took about 16 weeks. As the pandemic spreads worldwide, Vogue Business has indicated that Covid-19 could drop luxury sales by $ 40 billion by 2020, with up to $ 10 billion in lost profits and unlikely to return to normal trading conditions. Statistics clearly show that organizations need to adapt faster processes that would help them sell and produce quickly and at profitable rates.

Smart showrooms

Businesses can overlay artificial voice intelligence on the digital showroom and create the “smart showroom”. You can take the entire command using voice command. This is very beneficial for investors because they can help organizations further develop the technology.
In summary, yes, COVD-19 has reached the backbone of the fashion economy, and there was nothing we could do about it. But we must learn from the past, work on the present so that our future is safe and secure. iDesigniBuy is an expert who understands these concerns and helps manufacturers and retailers find their missing land with modern solutions.

Contact us today.