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Fashion East announces its 2020 lineup and celebrates 20 years of promoting young designers



I’m prouder than I’ve ever been, says Lulu Kennedy, founder of Fashion East. Over the past 20 years, Kennedys’ Young Designer Program has launched many of the most influential fashion talents, from Kim Jones and JW Anderson to Simone Rocha and Mowalola. Now, even with the COVID-19 pandemic, Kennedy has found designers to support and a new medium to promote them: the film. These designers worked tirelessly through the lockdown without a single complaint of the challenges, with such positivity and balance. I am humble and very inspired by them.

The Fashion East range for spring 2021 includes Albanian womenswear designer Nensi Dojaka, British menswear designer Saul Nash, South Korean sportswear designer Goom Heo and Trinidadian and British womenswear designer. Maximilian Davis. It all sounds very surreal. I applied to Lulu during the lockdown so I wasn’t too sure what was going to happen. I’m very grateful and excited to share my vision, says Davis, who describes his design aesthetic as Caribbean elegance and sex appeal.

It’s amazing, it really looks like family, says Nash. Last season, I mentioned that the team not only gave me a fantastic platform to showcase my work, but [also] providing great back-end help to develop and grow my brand that hasn’t changed!

The presentation of the film Fashion Easts will take place on September 20 at 6.30 p.m. GMT and will be available to stream online. I’m super happy to be able to show as part of Fashion East this season, especially during this time we do our best to show the collection from what we have in the studio, says Heo.

Listening to our designers and putting them first is the most important thing I do on a daily basis, Kennedy says of how she continued through the pandemic. Im embracing the changes going on. It forces us all to examine what went horribly wrong and what really matters. I see the pleasure of finding new ways of working and I tend to work with people who feel the same way. Now is the time to turn things around and focus more on making a positive impact.

For designers, support is more useful than ever. I feel lucky and happy to be a part of this family. Obviously, we are all in uncharted territory from a business perspective. However, Lulu was of enormous help and motivation. I’m sure she must have her own challenges, but she constantly stayed in touch with me to motivate, make sure things were going well and help me along my value chain and for my business, Dojaka said. Likewise, I hope to repay her by doing my best and making her proud.

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