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The room with a new view – WWD



Some of The Room’s clothing brands include Ann Demeulemeester, Area, Attico, Azzedine Alaïa, Balmain, Chepova, Christopher Kane, JW Anderson, Kassl, Lanvin, Maison Margiela, Peter Do, Rejina Pyo, Rokh, Simone Rocha, Versace Jean Couture and Clothing.

Silver decor of the bedroom.

A section of The Room is designed from floor to ceiling in silver to segment emerging designers for men and women around the world. In addition to conveying this sense of discovery, the region captures “a nurturing philosophy,” Franch said.

Elsewhere on the floor, there is a group of 10 Korean designers for men, women, shoes and accessories, including emerging brands Kuho, Low Classic, Andersson Bell and Yuul Yie. “It’s a micro popup,” Franch said. “What we love about the Korean style is that it tends to be a bit more oversized, and all about the quality of the fabric, the cozy textures and the comfort. This is currently resonating with customers. “

There is also a concept shop designed as a large blue cage that conveys the Hudson’s Bay perspective on a trend, look or category that is particularly important for the season. Currently there is a range of T-shirts. The outerwear could be as follows.

With the decision to locate the assortment to better serve the Vancouver audience, the assortment compared to Toronto’s flagship of The Room in Hudson’s Bay, across many of the same designers, looks very different, Franch said. Vancouver’s climate is milder than Toronto’s and the lifestyle tends to be more laid-back, active and outdoors, although there is growing interest in designers, in part due to the great Asian population of the city.

Additionally, the pandemic, Franch noted, “has encouraged us to rethink the way we buy products.” The room made its final touch at the end of August.

Menswear in The Room.

Within The Room, prices range from low-end, advanced contemporary designers, to Azzedine Alaïa and Balmain, the more expensive lines. The designer line for women also includes Thom Browne and Jacquemus.

Men’s clothing includes Marni, Maison Margiela, 1017 Alyx 9SM, Haider Ackermann, Y / Project, Lanvin and JW Anderson. Men’s luxury designers are new to The Room Vancouver and have never been sold elsewhere in the store.

Among the brands sold by Hudson’s Bay exclusively in the Vancouver clothing market are Awake Mode, Gauge81, Les Coyotes de Paris and Yuul Yie.

Footwear exclusives include Chloe Gosselin, Kalda, Magda Butrym, Nicole Saldana and Rejina Pyo.

The handbag exclusives come from Ganni, Osoi, Rejina Pyo and The Volon.

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