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Pull out your rose, dress up your life to support breast cancer research

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Annual dress for the cause is online for 2020, with weekly ‘dress up’ themes in October, Breast Cancer Awareness Month

You can “dress up” your life in October to support breast cancer research.

The Breast Cancer Society of Canada (BCSC) is launching its 2020 Dress for the Cause campaign online in October, which is Breast Cancer Awareness Month.

You are encouraged to dress according to weekly themes and donate to breast cancer research, share your progress on social media, and challenge your networks to do the same.

Week 1: Dress up your door (home, office, dog door, car, garage)
Week 2: Dress up your office (home office, corporate office or any workspace)
Week 3: Dress your best (precious possession, pets, cars, cabins, boats)
Week 4: Dress up (pink, pink, pink clothes, Halloween costumes)

“With more people working from home and students learning online, we are creating new ways to engage people,” Kimberly Carson, CEO of the Breast Cancer Society of Canada, said in a statement. . “Everyone knows someone who has been touched by breast cancer. We invite all Canadians to dress up for the cause during International Breast Cancer Awareness Month and support research to help find a cure.

In 1998, Dress for the Cause was created to involve businesses, schools and organizations in the cause. Since the inception of Dress for the Cause, attendance has grown to over 60,000 people each year and the total funds raised to date are just over $ 10 million.

Dress for the Cause funds researchers who are passionate about developing new ways to treat breast cancer patients, with more targeted therapies and personalized medications.

Breast cancer remains the most commonly diagnosed cancer in Canadian women, with one in eight women at risk of developing breast cancer in her lifetime.

The BCSC has funded cutting-edge research in Canada since 1991.

Visit dressforthecause.ca to register, follow the Breast Cancer Society of Canada on social media and use #DressForTheCause and #ResearchMatters to encourage others to participate and donate.



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