September 16, 2020
Moral Code, the direct-to-consumer brand of premium men’s leather footwear and accessories, is pleased to announce its collaboration with NFL legend Donald Driver.
Driver, who overcame poverty and homelessness to become a Super Bowl champion, Green Bay Packers is the best wide receiver ever, Green Bay Packers Hall of Famer, New York Times bestselling author, Dancing with champion the Stars and award-winning humanitarian, is now the first Exclusive Brand Ambassador for WDM Footwear and Accessories, the Wisconsin-based private label online sales and production company, which owns and operates both the Moral Code and Milwaukee brands. Boot Company.
As part of its exclusive ambassador, Moral Code and Driver will collaborate on a special design project to launch a Donald Driver shoe in early 2021. The partnership, which includes a significant philanthropic component, will aim to teach young men the power of s ‘dress for success and will provide resources to many of Drivers’ long-standing foundations and charitable initiatives. Driver will also appear in an advertising campaign running at the launch of his shoe.
Fashion has always been a part of my life and I will never discredit the impact my clothing choices have on how seriously people have taken me over the years, said Donald Driver. Your style, dress, and even something as simple as your shoes can transform your image and change the way people perceive you. It’s something that I have always worked hard to make sure my 17 year old son understands and something that I am committed to educating other young men, especially in the black community. I’m delighted to bring more visibility to this message through my partnership with Moral Code, by creating a shoe that has meaning behind it.
We are very excited to have Donald join our team, as our first brand ambassador, said WDM CEO and Founder Mark Kohlenberg. Donald is a great representative of our main client and adds a new dimension to the moral code to further engage this audience in a genuine way. As a brand, our moral code has always been determined to have a positive impact on those around us – we want to create products that make people look good, while feeling good. Donald has made a significant impact not only on our local community, but also on empowering future generations across the country – and he looks good doing it. We are delighted to support his Foundation and charitable initiatives as part of this collaboration and look forward to a long and successful partnership together.
ABOUT WDM SHOES AND ACCESSORIES
WDM has experienced incredible growth over the past four years, including its private label business with dozens of well-known brands and the launch of two direct-to-consumer leather footwear and accessories brands, Moral Code and Milwaukee. Boot Company.
WDM launched Moral Code in 2018 as one of the first direct-to-consumer menswear brands to cut the middleman to offer luxury leather shoes and accessories at affordable prices. In 2019, WDM extended its native digital brand with the opening of its first physical outlet, the Milwaukee Boot Company, based in the Milwaukees Walkers Point neighborhood. Then, in August 2020, in the midst of the pandemic, WDM launched the first Milwaukee Boot Co collection online, a line of high-end leather boots and accessories inspired by Milwaukees long history in leather goods and developed in response to the major change in the men’s fashion industry towards the casualization of footwear.
ABOUT DONALD DRIVER
Donald is the Green Bay Packers’ all-time leader in receptions and receiving yards and is the only player in franchise history to record seven 1,000-yard receiving seasons. A top player his entire career, he has been selected four times to the Pro Bowl. Donalds’ success on the pitch and charismatic personality earned him an invitation to Dancing with the Stars with 35 million viewers each week. With millions of fans behind Donald and his partner Peta Murgatroyd, the duo won the competition. Since then, Donald has been a guest correspondent for ABC Good Morning America nearly a dozen times, hosted The View and Ellen, and appeared on Jimmy Kimmel Live, On Air with Ryan Seacrest, Entertainment Tonight, CNN, ESPN, NFL Network, People Magazine, The Los Angeles Times, and many major media outlets.
Donald continued to show his desire to give back through his TV show The Hero Effect on Oprah Winfreys’ OWN network. Co-hosted by himself and actress Emily Wilson, the inspiring documentary series features stories of ordinary people making extraordinary differences in their communities.
Recognized for his incredible physical form during his playing career, Donald has become a renowned expert in health and wellness. Driver published the top book, The 3D Body Revolution. The book is the ultimate workout and nutrition plan for being healthy and lean. Additionally, Donald owns and operates three Driven ELITE Fitness and Health Centers in Texas.
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