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IMG selected for Brigitte Bardot fashion partnerships

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Family Trademark has renewed its exclusive representation agreement with IMG to continue developing fashion collaborations for the Brigitte Bardot brand.

Since 2015, IMG has worked with fashion brands to develop capsule collections and items that celebrate the Bardot heritage. In January, IMG worked with designer Anine Bing following a personal letter from the latter to Bardot herself, describing the French icon as her first inspiration and muse. The resulting collection of three monochrome pieces depicting images of Brigitte Bardot’s Terry ONeills have been worn by celebrities such as Kate Bosworth and Poppy Delevingne. It has since sold in Anine Bing stores around the world.

Our work on the Brigitte Bardot brand with IMG demonstrates mutual trust, says Tanguy Toulemonde, CEO of the family brand. Our aim is to pay homage to Brigitte Bardot’s fashion heritage with products that invoke the timeless glamor of her style and her time with quality products that can be appreciated by many and not just a few happy few.

In addition to her credentials in film and fashion, Bardot is also known for her long-standing advocacy for animals and the environment. This is reflected in various collaborations, including a new collection of two-piece t-shirts with images of Terry ONeils with the eco-friendly label of Massimo Duttis Join Life. The line launched in Massimo Dutti stores around the world and online earlier this month.

This year also saw the launch of a cruelty-free, vegan luxury hair care line featuring Bardots’ signature citrus floral scent, available now from retailers such as Urban Outfitters, Pretty Little Thing and Fenwick.

Brigitte Bardot is a beauty and fashion icon unrivaled in terms of the continued relevance and ambitious appeal of her style, says Bruno Maglione, President, Licensing, IMG. The Bardots’ signature looks are so established that their name has become interchangeable with them. Our goal is to bring authentic images and stories to the many brands and designers who continue to draw inspiration from BB and its heritage.

IMG exhibit at License Festival, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, close deals and do business on the international stage. The event will take place from October 6 to 29. Sign up for free now!

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