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Ready to switch to alternative fashion brands? Here are our top 3 picks.

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It is undeniable that today’s customer journey is complicated. Not only are they ‘expecting’ a new standard, but the consumer is also changing the direction of trends and stepping the fashion system towards greener initiatives and a growing awareness of animal products and cruelty to animals. Beyond the label, the conscious consumer begins to educate themselves and understand that, big or small, the changes they make make a difference.

If you invest in the small, do it with Gusto

As the pandemic continues to reshape the fashion industry, more and more consumers are researching to ensure that they are investing in clothes that reflect their social values. With COVID-19 expected to impact the industry in 2021 and 48.9% of consumers making a conscious effort to buy fewer products, according to Sophie Willmott, chief retail analyst at GlobalData, it has become more imperative that we buy well. That being said, here are three brands that we, the consumer, pass on to you to check out.

KENGOS: the plant-based shoe that doesn’t compromise on style, comfort, or the planet.

Kengos recently released their first shoe, a patent pending sneaker that combines functional design with modern material science. Named the Lace-Up, it has a distinct and innovative styling based on the handcrafted, glueless 1KnotTM construction method that results in an eye-catching whip stitch detail.

Made from 98% plant-derived materials, today’s customer Micah Heftman, Product Manager at Kengos, said: “This is unlike anything I have ever seen in my fifteen years. in the footwear industry. ” He continues: “We took a classic shoe silhouette and rebuilt it from the bottom up. The Lace-Up is familiar but looks totally fresh.

For Kengos, the key is the patent-pending 1KnotTM construction method. It ties the shoe with a single cord and a knot. The 1KnotTM technique not only achieves eye-catching whip stitch details, it also eliminates the need for adhesives.

On The Method Dave Costello, Founder and CEO, “We’re setting a new standard for sustainability in the footwear industry. Our goal is to be 100% plant-based by the end of 2021 and to push for a significant change in our country’s waste management infrastructure so that our shoes can be composted commercially.

The company’s research and development team has invested a lot of time to eliminate the use of petrochemical and animal materials in the midsole, upper, and laces, and developed its natural rubber formulation (patent pending), resulting in the PureFlexTM outsole that’s as tough as a construction. boot but crashes 35 times faster in a dump. The features and benefits of Kengos Lace-Up include plant-based materials including corn, eucalyptus, cork, natural latex, and natural rubber. Also for all-day comfort, they’ve included firm yet flexible support provided by the anatomical cork sole that hugs the wearer’s foot over time and the breathable AmaizeTM knit upper.

Priced at $ 95.00, the Lace-Up is available in limited quantities for sale via beta testing. Beta participants have the opportunity to wear shoes before everyone else and take an active role in the product development process.

LOST GRAIL: Promote sneaker and streetwear culture with sustainable, limited edition t-shirts.

London-based fashion label Lost Grail is a fashion label deeply rooted in London’s sneaker and streetwear culture. Built with the mindset that collaborating with artists and designers is the way forward, Lost Grail has caught the attention of influencers like “ Sneaker and KaiKo Fashion Blogger.

With the aim of providing the sneaker community with limited edition + premium clothing, the founder told FashNerd: “Lost Grail is a sustainable lifestyle brand that promotes the global sneaker community and culture. Each Lost Grail clothing collection is designed to be paired exclusively with the most coveted sneaker versions. “

Since its official launch in early September 2020, the Tokyo Homecoming t-shirt in mint green with the classic “Lost Grail City” logo has proven to be the favorite. The Creative Director behind the Lost Grail designs explained, “The Tokyo Homecoming tee is replacing London – the home of our brand. On the back of the tee, we reinforce the Tokyo theme of the Jordans brands through an orange cradle of boarding in two of the world’s most influential streetwear cities.

Offering limited edition eco-friendly t-shirts designed specifically to pair with some of the year’s most desirable and exclusive drops, prices start from 40.00.

PYRATES: fully biodegradable and environmentally friendly

Pyrates’ first capsule collection was a fusion of their technology and high-end organic fabric. Designed to benefit skin and body, the active ingredients heal, soothe, and take care of your body. PYRATES ‘unique technology is neither injected nor added; it is integrated into the fabric and therefore has no expiration date.

Their PYRATEX material is also fully biodegradable and produced in an environmentally friendly way, using only products and techniques that are safe for nature. Revolutionizing everyday wear with smart fabrics that care and protect your body and skin, PYRATEX fabrics have proven to be ideal for underwear, athletic wear, loungewear and athletic wear.

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