25 most popular fashion and beauty trends of the past 25 years

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Everything old is new in fashion and beauty. In 1995, celebrities like Jennifer Aniston, Mariah Carey, Drew Barrymore and Janet Jackson wore high-waisted jeans, jumpsuits, plaid shirts, cropped tops, evening dresses, and matching outfits, and in 2020, they wore again the same items. In the past 25 years, however, a lot has changed and gone from the epic rise (and eventual fall) of brands like Von Dutch and Ed Hardy to yoga pants and fangs, distinct trends from the 2000s. Check out 25 of the most popular fashion and beauty looks that Yahoo users have followed in the past quarter century.

Tracksuits

No other fashion trend sums up the beginnings like the tracksuit (sorry, baby doll dresses), popularized by Paris Hilton, Jennifer Lopez, Kim Kardashian and Madonna. The brand of choice: the sticky velvet and sponge sets from Juicy Couture. However, Snoop Dogg, Missy Elliot and Gwen Stefani were in favor of the sportier version of the adidas look.

Trucker hats

These foam and mesh hats have been around since the 1960s, when they were distributed free at truck stops as promotional products for companies like Mountain Dew, Shell Oil and John Deere. In the late 1990s, trucker hats were no longer reserved for drivers, as children began to wear them ironically. It became a trend in its own right when Ashton Kutcher, who grew up in Iowa just down the world's largest truck stop, started punishing people while wearing trucker hats. The trend eventually subsided, but never completely disappeared. Now the most popular trucker hats are all red with the phrase "Make America Great Again" on the front.

Skinny jeans

It was a long and sexist road to modern skinny jeans, from 17th century panties preferred by French royalty to drainpipe jeans from 1960s Mod Girls and distressed leggings of the 80s punk-rock look. And now, despite the ever-changing denim leg sizes, it's clear that skinny jeans, whether they're very high waisted, stretchy like jeggings or cropped mid-thigh, are definitely here to stay.

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Yoga pants

Although leggings have been a staple of fashion since the 14th century (history shows that men wore the tight style in Scotland for most military clothing), thanks lululemon for the current status of trends as 39; style clip. In 1998, the Canada-based company introduced its tight-fitting nylon and lycra pants. Thanks to the popularity of lululemons, yoga pants exceeded the limits and were worn outside the studio by many, which ultimately led to the revolution of women's workout clothing and the rise of athletics, blurring of lines between sportswear and everyday wear.

UGG Boots

First worn in the 1980s by southern California surfers who could put on comfortable boots after hitting the waves, the UGG boot took off across the country as people fell in love with the comfortable shoe and its connection to the west coast. Sheepskin boots first appeared on Oprah's favorite things in 2000, and from there at the feet of countless celebrities from the cast of MTV Laguna beach at Paris Hilton and Britney Spears. While not the most flattering, fur shoes are certainly not out of date.

Bracelets for causes

After Lance Armstrong survived cancer and made his miraculous return to the Tour de France, he launched Livestrong. In 2004, to raise funds and raise awareness, the charity partnered with Nike to create yellow rubber bracelets with the name of the association. The accessory had been a staple for years, seen by celebrities, sports stars, politicians and more until the fall of crazes, which coincided with Armstrong's doping charges.

Grillz

Few dental trends can claim to have inspired a hit song. In 2005, Nellys Grillz climbed the charts, marking a culminating moment in pop culture for frozen tooth protectors popularized by hip-hop stars like Paul Wall, Flavor Flav and Lil Wayne. Beyonc, Katy Perry and Madonna also flirted with the ortho craze, while swimmer Ryan Lochte opted for the ultimate bite by displaying a dazzling smile from the American flag for the 2012 Olympics.

Ed hardy

Name a more iconic graphic T-shirt. Well wait. The tattoo artist took his daring creations and authorized his brand to make glowing reviews. A whos who stars at the beginning was spotted in their skull and tiger prints Ed Hardy, setting a trend as buyers went down to the stores in search of the latest design. But the brand, led by Christian Audigier of Von Dutch fame, saw its end as reality stars like Jon Gosselin and the cast of Jersey Shore come out in looks. Hardy said the associations have ruined the brand name, telling CNN in 2013 the morons dehumanized him.

Crocs

The world, after being introduced to Crocs by Scott Seamans, George Boedecker and Lyndon Hanson in 2002, has never been the same again. The three friends, who were inspired by a foam clog made by a Canadian company, which they authorized to develop, ended up adding a heel strap, and the rest is the story of the shoe . Clogs colored in synthetic fibers have since been adopted by celebrities from Mario Batali to Whoopi Goldberg and ridiculed by fashion critics as being obnoxious and ugly and, strangely, welcomed on the runways thanks to collaborations with Balenciaga, PLEASURES and Post Malone . More recently, they have been part of the VSCO girls' uniform, for better or for worse.

Choker necklace

Fashion accessory that has evolved over time, the choker has existed for centuries. The fitted necklace was worn by Princess Diana in 1994, Gwyneth Paltrow at the Academy Awards in 1999 and later by Paris Hilton in 2002. By transcending a single material, as a leather band or decorated with diamonds and pearls, the choker never goes out of fashion.

Birkenstocks

Practical cork sandals were first introduced to the United States in the 1960s, but became popular in the 1990s, when young people in Generation X began to wear them in droves. (Sometimes even with socks! How horrible!) They gradually left popular culture until 2014, when the creative director of Céline Phoebe Philo debuted them in her fashion show. In 2018, the ugly shoe trend took off and more than 25 million pairs of Birkenstocks were sold in one year.

Keds

In 2020, sneakers are irrevocably linked to the celebrities who wear them. But believe it or not, we have to thank his Keds. Founded in 1916, the American company not only created the sneaker, but adorned starry feet like Marilyn Monroe, Audrey Hepburn and Yoko Ono (when she married John Lennon, however) before Nike was even a brand. In the mid-1980s, due to their appearance at the feet of Jennifer Gray in the pivotal scene of Dirty Dancing, shoes have become a symbol of modern femininity and strength. Over time, the company has looked to its feminist origins, appointing Taylor Swift as global ambassador in 2015 and ensuring that women for years to come will proudly claim in her words that you belong to me.

Big eyebrows

America's obsession with big eyebrows rivals the ever-growing size of the two hair bands themselves. While skinny brows exploded in popularity during the 1990s, the pattern of dismay for those who once looked after their own was almost reversed by model Cara Delevigne when she exploded on the scene. fashionable in 2011. Her powerful eyebrows, as they were doubled, brought back to the lush and unruly brows of the past of powerful women like Brooke Shields, and sent a message that less, in this case, is not more .

Chouchous

Benefiting from a strong comeback in the past year thanks to the tendency of VSCO girls to stack them at least three at a time, darlings have a history of several decades. In fact invented in the 1960s, the soft hair band was patented in 1986 by singer and nightclub pianist Rommy Revson, and it quickly became an icon of the 80s returning in recent years (despite the fact that shadow of Carrie Bradshaw) thanks to embroiderers including J. Lo, Kim Kardashian, Hailey Bieber and Selena Gomez.

Skull print scarves

In 2003, British fashion designer Alexander McQueen introduced black scarves covered with white skulls. Celebrities like Nicole Richie, Lindsay Lohan and the Olsen twins quickly became fans of the dying printed accessory after her runway debut and the masses (and fast fashion producers) followed.

High-low

From dresses to swimsuits and even tops, the halter is one of the most famous styles of women's clothing that never seems to come out. The halter style was made more famous by Marilyn Monroe in 1955 when she wore a white halter dress which caught the breeze of a New York subway. Since then, it has been worn in various ways by many celebrities, from the beach to the red carpet.

Haircut Rachel

So no one told you that you all go from the mid to late 90s with layered locks that take the sides of our faces like hairy apostrophes. Even if Rachel (Jennifer Aniston) didn't have the death blow in the 1994 friends pilot, the success of the shows and a few strategic cuts by hairdresser Chris McMillan ultimately made the look more popular than a meatball submarine at Chez Tribbiani.

Frosty tips

Frosty Tips If the signature pop sound of the late 90s was the Backstreet Boys and * NSYNC, the signature hair was frosty tips. Better illustrated by Justin timberlakes curly, everyone, from Sugar Ray singer Mark McGrath to 98 degrees Nick Lachey, had blond hair strategically bleached. As the trend happily died out as we entered the millennium, there were still some reluctant to watch, Guy Fieri. However, versions of the style have started making a comeback in recent years thanks to stars like Zayn Malik, Kristen Stewart and Pete Davidson.

Eminem haircut

People had been dyeing and bleaching their hair for decades before 1999, but Eminem then introduced himself to the world as the Slim Shady. Over the next few years, so many teens and young men faded their hair, it was hard to say who the real Slim Shady was. Even though Eminem has returned to her natural brown hair these days, the trend is still alive, with celebrities like Adam Levine recently swinging that look of platinum peroxide.

Shadow

Like most trends, ombr started with Britney Spears in 2000 when she first dyed her hair in a subtle fade from dark roots to light tips. Probably inspired by the 90s trend of frosted spikes (strung by former handsome Spearss Justin Timberlake), ombr was popularized by a number of Aaliyah and Beyonc celebrities with the Kardashians. But it didn't stop at the hair. Instead, the shading effect found its way onto nails and makeup, and even infiltrated the house as Martha Stewart noted as a useful trend for interior design. Today, ombr can be seen everywhere from the living room to a bakery filled with frosted ombr cakes. We can say that the trend of transitional colors is here to stay.

Men's buns

Men who swing long hair are not a new beauty trend, but when they started tying their braids over the top of their heads with rubber bands, people started to notice. Spotted in the United States hipster enclaves like Brooklyn, New York and the neighborhoods of Los Angeles, the trend then spread among celebrities like Leonardo DiCaprio and Jared Leto. It also encouraged a wash of new hairstyles for men, who could develop their close-up cuts to wear their hair at the top of their heads, accessorize with a beard, or perhaps an undercut to show a shaved head.

Nail art

Nail art has long been a way for men and women to make their claws a fashionable accessory. Advice painted in French posted by the ladies on the MTV Laguna beach, to the quirky styles donned by the Kardashian-Jenners and Cardi B, the designs that decorate a person's nails have received a lot of attention over the years. So much so that nail art trends have been followed on the largest social media platforms today, from Pinterest and Tumblr to Instagram and now TikTok. TNT even developed the show Claws, which takes place in a manicure salon and pays particular attention to nail art defining standards of beauty in constant evolution.

Unicorn all

You couldn't escape the unicorns in 2017: Starbucks introduced the Frappucino Unicorn; hair salons dyed (human) manes in all shades of the rainbow; Lisa Frank has made a comeback; ROYGBV-themed makeup has invaded the cosmetic landscape; and unicorn headbands, costumes, skirts, towels and more colorful items arrive on the shelves. The theme of mythical animals was so prolific that publications like Fast Company, Raffinerie29 and The Guardian same poetic epic on the popularity of creatures, with Vox explaining society likes to write that of all the things that people remember from childhood, maybe many find a new penchant for unicorns because they are imaginary, ridiculous, fantastic and a perfect escape of the confused times of today.

Fake tan

The dangers of ultraviolet rays (skin lesions and cancer) are known in 2020, but tanning has a history of style. Some attributes French clothing designer Coco Chanel begins to obsess after being photographed during the holidays. Cue the sale of oils, powder and cream to induce bronze, followed by the first indoor tanning bed and the popularity of early "sunless" sprays. Today, many states ban home tanning for minors, sunbathing is a warning, and beauty standards have welcomed a more natural complexion.

Harry Styles haircut

It was normal for a guy named Harry Styles to start a hairstyle craze, but the former One Directioner and his inflatable brown moptop have indeed taken over from Hugh Grant as the reigning British world with fabulous floppy hair everyone wants. While the current stylish shorts are now paired with frilly blouses and candy-colored Thin White Duke style suits in the post-boy band era, they no longer fall on his shoulders, his curls remain dignified. of a conditioner advertisement.