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News 8 Throwback: San Diego Fashions and Fashion in the 70s and 80s




This week, Throwback features some trends you will surely remember and others you would probably like to forget.

SAN DIEGO COUNTY, California. Some trends change over time, while others stand the test of time. Our News 8 archive is full of snapshots of fashions and fashions over the years. From quintessential Bo Derek 10 braids of the late 1970s to discount fashions of the early 1980s, this Throwback Week features some trends you are sure to remember and others you would probably like to forget.

The 10 Bo Derek Braided Hairstyle in High Demand in 1979

In December 1979, the “10” hairstyle was all the rage. The image of Bo Derek running on the beach in the movie “10” Flowing, female-inspired braids all over to achieve the look. They must have had a lot of free time because the process lasted four to eight hours. It wasn’t cheap either – $ 25 to $ 50 an hour.

Client Brenda told News 8 it was worth it because she could wash it off and let it go. Some have opted for a modified version.

Wonder what our reporter Paula Zahn would have looked like with the “10” doing … no reporter involvement there.

News 8 sets out to research what’s ‘hot’ and ‘not’ in San Diego in 1979

In 1979, News 8’s Carol Kendrick searched what was hot and not in San Diego for this newspaper. The result is a time capsule of the year with the styles and fashions of the time captured on film; although we cannot guarantee the accuracy of hot / not designations. Have bikinis and skateboards ever gone out of fashion in San Diego? We think NO.

Paula Zahn presents discount stores in San Diego in 1980

Low-cost department stores are everywhere these days, but by 1980 they were a relatively new thing. News 8 had a series called “Helpline” and in this story journalist Paula Zahn explains how these stores were able to offer discounts. The store manager said they were able to keep the prices low as they had no rugs on the floor, no fancy woodwork, no chandeliers, just a very basic retail environment.

A sweater in the featured Paula store that would normally cost $ 47 has been reduced to $ 32. Sounds pretty steep considering the lower cost of most things back then. Less than $ 30 is a regular price for a sweater at Marshall or TJ Maxx in 2020. Hard to imagine 40 years later, anything would cost less.

Larry Himmel hat collection in 1980

Larry Himmel opens his closet for all to see and exclaims that most of his clothes are so old-fashioned that few charities would accept them as a donation. But he clung to them because he could wear them to a masked party or a punk rock concert. Too bad he doesn’t show us his clothes – but that wasn’t the story.

“It was all the rage in the ‘Superfly’ days. Now you don’t even see the guys downtown after dark wearing them.”

How cool is his closet !? I love the wallpaper! Larry was a cool cat!

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