Taipei Fashion Week is only in its second annual year, and in the wake of the global coronavirus pandemic, the event has had to take a different approach. The event, which ran from October 6-10, has become a multimedia extravaganza as the organization continues to take an experimental approach by being so new. This year’s theme was RE: CONNEXT, a combination of the words Reconnect and Next. This theme was born from the hope of the organization wishing to reconnect and rebuild for the future.
Despite only being in its second year, Taipei Fashion Week was generating a lot of buzz around the world. This year, while the organization took a mostly virtual approach while delivering a number of physical shows with local attendees, it was still able to generate audience and engagement on social platforms. While it has gotten very virtual, another reason Taipei Fashion Week has always been able to create a buzz is that the city continues to be recognized for its ability to keep the number of coronavirus cases low. The country has taken very intense anti-pandemic measures, and for the few interactive and other events that were part of Taipei Fashion Week, they have been strict in following these guidelines.
While Taipei Fashion Week may be new, the importance of cities to the global fashion community is not. Taiwan is a global textile hub exporting more than $ 2.5 billion worth of textiles in 2020.
As part of their redesigned approach to Fashion Week, Taipei Fashion Week launched an interactive online buyers meeting to help designers engage with international buyers. The virtual shows combined VR technology, performances by Taiwanese aborigines, and multimedia arts.
The brand featured this year included ALLENKO3, C JEAN, Dleet, DOUCHANGLEE, GIOAI PAN, if & n, INF, Luxxury Godbage by JUST IN XX, oqLiq, Seivson, SHIATZY CHEN, SILZENCE men, Syzygy, WEAVISM, WEIYU HUNG and #DAMUR . This year, to boost their social media presence, Taipei Fashion Week also launched an Instagram Fashion Challenge that invited people to submit their best looks and use the hashtag #TaipeiFashionWeek and #RECONNEXT. The top performing looks on social media platforms were featured as part of the event’s opening media broadcast.
“In a year that threw the world into a whirlwind, the international fashion industry has been left in tatters,” said Lee Yung-te, Minister of Culture of the Republic of China. “Yet here we are hosting Taipei Fashion Week in real life, as it was meant to be. For that, I want to thank the Taiwanese people for their truly collective effort to overcome the pandemic and for helping to put Taipei Fashion Week in the spotlight of global fashion. A bright light has been cast on us, and we can show our native island and the unfettered energy for fashion and design that exists here to the world.
This year, New York Fashion Week also took a mostly virtual approach with a limited number of shows and physical presentations and the overwhelming majority of designers choosing to present virtually via social media and the online platform Runway360. Virtual and digital components have become the key to showcasing fashion collections this year, with travel being limited due to the coronavirus. As the fashion industry looks to Asia for growth, Taipei continues to be a city to be had on the radar.
photos: courtesy of Studio25NYC
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