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Columbia Sportswear Launches Omni-Heat Black Dot, Industry-First Warming Technology

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PORTLAND, Oregon – (BUSINESS WIRE) – October 14, 2020 –

Today, Columbia Sportswear (Nasdaq: COLM), a leading apparel and footwear innovator, is launching its new Omni-Heat Black Dot technology, the fuel industry’s first external heat shield. air designed to protect from the cold. This new textile acts like a heat magnet, with thousands of multi-layered black dots that capture solar heat and retain heat to keep people warm in cold weather. Combined with the Columbias Omni-Heat 3D thermo-reflective lining, the new collection of Omni-Heat Black Dot jackets for men and women is Columbias’ most advanced solution to combat the cold this winter. These cutting edge jackets are available at https://www.columbia.com/tech-reflective/ and select points of sale.

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Columbia’s new Omni-Heat Black Dot technology features thousands of multi-layered black dots on the exterior of the jacket that capture solar heat and trap heat. (Photo: Business Wire)

Patent pending Omni-Heat Black Dot technology features thousands of black dots on the outside designed to help people warm up smarter. Each multi-layered dot is made of aluminum and covered with a black coating to improve heat absorption from diffused or direct sunlight. Extensive laboratory and field tests show that the jacket heats up quickly and retains that heat longer than jackets without this new technology.

The Columbias Omni-Heat Black Dot material represents the culmination of warming innovations that began with the introduction of the Omni-Heat Reflective liner, a revolutionary approach to lightweight insulation that is celebrating its 10th anniversary. The reflective qualities of Omni-Heat aluminum dots bounce off radiant body heat, like a breathable space blanket. In 2018, Columbia introduced its improved Omni-Heat 3D technology, which features small pods of fuzzy fibers oriented vertically on top of the reflective material to add more heat-retaining properties. The current launch of Omni-Heat Black Dot technology is another technical leap forward and incorporates a new approach to tackling the cold.

To maximize the heat retention of the shell fabrics, we took a close look at low-emissivity windows that sit on a thin layer of metal on the glass, said Haskell Beckham, PhD, Columbias Sr. Director of Apparel Innovation. We had never seen insulation placed on the outer layer of a jacket before, and we were extremely impressed with the heat absorption and retention performance throughout our lab tests and in freezing climates. worldwide.

In its inaugural season, Columbia is offering three styles of cutting edge Omni-Heat Black Dot jacket, for a total of six styles across the men’s and women’s collections. Combined with Columbias award-winning Omni-Heat 3D liner and high performance insulation, these Omni-Heat Black Dot jackets represent Columbias most advanced system for cold weather:

  • Dawn Watch Black Polka Dot Jacket The Dawn Watch Black Dot Jacket features a trio of Columbia technologies designed for ultimate warmth, including an Omni-Heat Black Dot outer layer, advanced thermo-reflective Omni-Heat 3D liner and Omni-Heat stretch insulation. It is designed for the colder days and costs $ 350.
  • Barrett Spur parka with black dots Columbias’ most luxurious Black Dot style offers a fill power of 700 responsibly sourced down and plush faux fur trim. The Barrett Spur features a full suite of Columbia technologies, including an Omni-Heat black dot, advanced thermal-reflective Omni-Heat 3D liner, and Omni-Heat stretch insulation. It’s a premium parka designed for maximum warmth and protection and costs $ 600.
  • Three Forks Black Polka Dot Jacket The Three Forks Black Dot Jacket features a combination of anti-chill technologies, including an Omni-Heat Black Dot exterior that captures heat, an advanced thermo-reflective Omni-Heat 3D liner, and enhanced warmth and flexible comfort. Omni-Heat stretch insulation. Available later this fall, it will retail for $ 280.

For more information on Omni-Heat Black Dot technology, visit Columbia.com and join the conversation by following @ columbia1938 on Twitter and Instagram, and @ColumbiaSportswear on Facebook.

About Columbia

Columbia, the flagship brand of the Portland, Oregon-based Columbia Sportswear Company, has been creating innovative clothing, footwear, accessories and gear for outdoor enthusiasts since 1938. Columbia has grown into a leading global brand by channeling the company’s passion for the outdoors and its innovative spirit in high-performance technologies and products that keep people warm, dry, cool and protected all year round. For more information, please visit the company’s website at www.columbia.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20201014005325/en/

CONTACT: Columbia Sportswear

Andy Nordhoff, 503-985-1739

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA OREGON

INDUSTRY KEYWORD: TEENS WOMEN DEPARTMENT STORES PUBLIC RELATIONS / INVESTOR RELATIONS MEN COMMUNICATIONS CONSUMER FASHION RETAIL RETAIL ONLINE

SOURCE: Columbia Sportswear

Copyright Business Wire 2020.

PUB: 10/14/2020 12:00 p.m. / DISC: 10/14/2020 12:01 p.m.

http://www.businesswire.com/news/home/20201014005325/en

Copyright Business Wire 2020.



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