Can fashion help you fight a cold? Fashion designers Steven Alan and Christina Viviani explore the concept in one of the most unexpected fashion collaborations of the year: an ath-leisure collection with Mucinex.
The collection incorporates antimicrobial fabrics, calming color palettes and other technologies, such as temperature regulating fabric.
“There were a lot of settings we wanted to work in, like the use of technology or fabrics that regulate temperature and the psychology behind the colors,” said Viviani, creative director of fashion brand The Great. Eros. “We were thinking about the things that would make you feel better when you are sick and what these essential parts are. Then mix the fashion element with this science. “
The six-piece unisex collection includes sweatshirts, tank tops, jumpsuits, loungewear sets and accessories that use an antimicrobial silk fabric, breathable and machine washable lightweight wool and mesh.
A standout piece in the collection is the Feelgood Hoodie, which features a removable pillow, eye mask, and aromatherapy pouch that the wearer can use to insert stones sprayed with essential oils.
“I had tried this potpourri type idea with volcanic rocks and essential oils in my bathroom,” Alan said of the design of the sweatshirt. “It worked, so I figured if we put these little volcanic rocks in the sweatshirt itself, you constantly had that great scent with you.
Other pieces include the Washable Silk Smooth Sleeper Eye Mask that features a ponytail slit and The Unsnuffle Duffel, a mesh fabric duffel bag designed to be used as a bag or for washing other parts.
The collection’s color palette includes navy blue, green, white, pink, and black, which are said to provide a feeling of calm and comfort. The pieces also feature Mucinex’s Mr. Mucus mascot both as a small detail on some pieces and much larger, such as on the back of The Zzzimono loungewear set.
“For me, it’s really fun because it’s something completely unexpected,” Alan said. “It’s not the typical collaboration I’ve done in the past with more obvious brands and that makes it interesting.”
As the collection shrinks amid the ongoing coronavirus pandemic, executives at Mucinex have had the idea for some time.
The collection will debut on October 20 at 8 p.m. EST at an event broadcast live on the company’s YouTube page. Mucinex is teaming up with several influencers and personalities, including Chriselle Lim, Drew Scott, Nava Rose, Daniella Perkins and Jacques Slade, to model looks virtually from home.
The collection will also be available for purchase at that time on the Mucinex website. Prices range from $ 65 to $ 200.
Click on the gallery above to view photos from the collection.
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