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MensXP Launches India’s First Mens Online Shopping Festival With Over 250 Brands

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NEW DELHI: To kick off the holiday season, the nation’s largest lifestyle platform, MensXP is set to launch the first edition of its week-long shopping festival, the MensXP Newhood Shopping Festival from of October 14, 2020. aimed at enabling modern man to cut through the clutter of today’s openly populated e-commerce landscape and find the most desired and unique products in fashion, grooming, gifts and d other exciting categories in a seamless and organized experience.
During this week-long festival, MensXP will be showcasing a full range of stylish festive curations with its bestselling evergreen products ranging from premium skin care and grooming products, bar items, party boot, festive fashion, shoes and other high end yet affordable products for modern men. carefully organized for their ever-changing needs.
The platform, along with a suite of its own direct-to-consumer brands such as MensXP MUD, MensXP Basics hosts a wide range of brands including Arata, Ayca, Son of a Noble, The UoMo Co, Fancy Pastels, Fighting Fame, Dmodot, SKO, Sevdah, Rare Planet, Microsoft, SockSoho, Jimmy’s Cocktails, Phy, Freecultr, Neeman’s, Marshall, Hoofs, Crust and Brandless among others.
Speaking at the launch of the Newhood Shopping Festival, Angad Bhatia, Founder and CEO of MensXP, said: Today Indian men care more than ever about what they wear and how they groom themselves, and they don’t stop there. They have also started to care about where the products they use come from – and want to wear and use products from brands that share their values. This holiday season, we’ve launched the Newhood Shopping Festival to showcase a curated selection of high-end yet affordable products that celebrate and promote this new wave of progressive vibrancy that men are embracing.
The MensXP store houses over 250 premium brands with over 20,000 carefully selected products from local brands. Less than a year after its launch, MensXP Shop has become the destination of choice for Indian men to discover content and products that help them navigate their social lives.

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