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This year’s Fashion Awards go digital

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The British Fashion Council has announced that the Fashion Awards 2020 will take place in a new format due to the current Covid-19 pandemic and the resulting restrictions on large gatherings in the UK. The annual event – which tends to take place in London in December and always draws a large celebrity crowd – will be a digital-only event this year.

The Fashion Awards 2020 will take place on Thursday, December 3 and “will honor and celebrate the designers, brands, creatives and individuals who have created positive change in the fashion industry this year,” the BFC said in a statement.

This year the focus will be on those who have bravely and pro-actively managed the pandemic, who have shown leadership and creative resilience, and who have resisted prejudice within the fashion industry. The awards are likely to recognize and respond to efforts to encourage diversity within the fashion industry following a summer of Black Lives Matter events that have taken place across the UK and around the world.

“What the past two months have shown us is that the fashion industry needs a reset,” said Caroline Rush, CEO of BFC. “That’s why this year, in unique circumstances, we felt it was important to recognize the people and companies who have played a role in some of the most important and difficult issues of our generation and to stand up for those who have raised the bar in areas such as diversity, sustainability and community. “

The awards ceremony, which is again sponsored by Swarovski, will honor 20 individuals and brands, all of whom will receive a “2020 Fashion Award” for a specific contribution. These will be announced as part of a short film that will document the fashion industry in this extraordinary year. The BFC will also establish, for the third year in a row, the “New Wave: Creatives” list which highlights emerging fashion talent.

Although the 2020 awards show is digital only, the BFC has announced plans to hold a physical awards show the following year, which will take place at the Royal Albert Hall on November 29, 2021.

“The ceremony will be redesigned to reflect BFC’s new mission and with the ambition to have technology and commitment at its heart, looking at innovations for amplification and new experiences,” BFC explained.

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