With a social conscience rooted in its DNA, the shoe brand Let’s go has a history of doing well. Ever true co-founders Jeremy and Lila Stewart started the business in 2012, helping children around the world with their Flops Fighting Cancer initiative.
This fall, the Dallas-based brand is using the launch of a new collection to highlight another cause they are passionate about: truth and redemption in the criminal justice system. Hari Mari chose exonerated Greg Kelley as the face of a campaign for his new collection of men’s boots.
A former rising high school athlete in the Austin area, Kelley spent seven years in both jail and jail after being wrongly convicted of child sexual assault. He was exonerated and fully pardoned by the state in November 2019. Kelley is the subject of the Showtime documentary series Outcry.
“Over the years, freedom was something that weighed on the scales for me,” Kelley says in a press release for Hari Mari. “I have come to learn that when you are roughed up in a specific season of life, freedom is the most important thing. That’s all I cared about when everything else was stripped.
To amplify Kelley’s message of positivity, truth and redemption, Hari Mari asked Kelley and his wife, Gaebri, to feature a model for a photoshoot andvideowith the new men’s collection.
Best known for their flip flops, Hari Mari launched their first collection of men’s shoes with great fanfare last year. This fall, the expanded offer includes boots, chukkas and runners in new materials and colors. Two highlights of the collection, the Waxed CanyonTrek Chukka and Adobe Desert Boots, feature water-treated waxed suede with premium pigskin linings and molded OrthoLite foam soles.
Styles range from $ 120 to $ 220 and are available atHariMari.com.
The Stewarts say that as fellow Texans they were inspired by Kelleys’ persistence, resilience, and character.
“[Having Kelley represent the brand] is an opportunity for us to continue to use Hari Mari as a catalyst for good, ”says Lila Stewart. Of all the documentaries I have seen, I think I was the most moved after watching Outcry. I couldn’t stop thinking about it. Greg’s story is a story of hope and inspiration. “
The Kelleys now reside in Michigan, where Greg attends Eastern Michigan University on a full scholarship, fulfilling a lifelong dream of playing college football.
As with all company sales, Hari Mari will donate 1% of every pair of shoes sold from the new collection to help those battling pediatric cancer, through Cancer flops.
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