HUNTINGTON, WV (WOWK) October is typically the time of year when Dress for Success River Cities prepares for its annual fundraising gala. This year it had to be canceled due to COVID-19. The organization works year round to empower women by providing appropriate clothing for job interviews and the workplace.
In addition to losing the annual fundraiser, they had already lost about $ 35,000 in income from their projections for the year. Now they are running a month-long campaign to get specific donations which are in high demand.
“We launched this Help Her to be a Success campaign. If you look at the word October, you can clearly see it, ”explained CEO Jessica Hudson.
Due to COVID-19, the organization has been forced to be even more creative by interviewing customers over the phone, offering online classes, emailing outfit photos and picking up on the sidewalk or shipping clothes.
“I think we really underestimate how important it is for someone to feel good about entering an interview and we can help them do that,” Hudson said, adding that support is more than never needed.
“According to the World Economic Forum, women have been disproportionately affected by the pandemic because they held the majority of the jobs that have been cut,” she said. Give them even more motivation to make sure the shelves are well stocked.
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