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Virgil Abloh Launches Free Game Mentorship, Offers Step-by-Step Advice – WWD

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LEADER: As part of his ongoing efforts to help generations to come, Virgil Abloh has launched a new mentoring series, “Free Game”.

This initiative responds to the continuing injustices against the black community, as well as the inequalities of opportunity available to them, especially in the careers where Abloh has personally excelled.

The founder and creative director of Off-White said in a statement, “As part of my long-standing initiative to make design, art and culture more inclusive for young black designers and those coming from. non-traditional backgrounds, I wanted to help provide the means to move forward on the path of ownership of their ideas and brands. “

With brand building a priority for many, free game participants will receive mentorship and a step-by-step guide to building a brand, based on Abloh’s personal experience and how he established himself in the game. creative world. He described it as “the exact concepts and tools I used to formulate my career.”

The platform that has just been launched on the creator’s site is intended to help entrepreneurs start their brands from the start. There is no charge for the information. In addition to advice from Abloh, who is also the male artistic director of Louis Vuitton, users of his own site will have access to ideas from some of his successful artists and designer friends. A how-to section, online lectures, and other learning tools are all part of the plan.

Unlike some of the mentoring opportunities that have been introduced in recent months that require apps, Free Game is open to everyone and will be continually updated.

The platform’s objective is not to help speed up the follow-up of a few individuals but to continue to open doors “to those who come from the margins and to help them to be given opportunities usually left at the center. Ultimately, ensuring that the future is different from the past, ”according to press materials provided for the launch.

The free-to-play game is in line with Abloh’s ‘post-modern’ scholarship fund. Launched earlier this year, the fund was set up to provide black students with a fashion education through fundraising and mentoring in partnership with the Fashion Scholarship Foundation.

In other Abloh related news, the Boston Institute of Contemporary Art will unveil “Virgil Abloh: ‘Figures of Speech'” on July 1 for a three-month period. Organized by the Museum of Contemporary Art Chicago, where it was first held from June to September 2019, the exhibition explores the highlights of Abloh’s multidisciplinary career and will be staged in an immersive space designed by AMO of Rem Koolhaas, the OMA sound research and design studio. an architectural firm.



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