As fashion week ended today, fashion experts saw the growing pleasure of reconnecting with the world at Lanvin official on Instagram stories presented live from Shanghai to the world. Despite the fact that editors and buyers weren’t physically present, the cool vibe showed up seamlessly across the thread. As they say in the company; the show must continue.
In short, the presentation of the track was appealing and captivating on so many levels. Specifically, with 4.3 million Instagram followers, I couldn’t help but focus my attention on how the fashion industry is on the cusp of a pivotal moment of momentous change. Fashion is changing and rightly so. People evolve towards the endless pleasure of starting over. Right now, we are embracing our doubts with open arms, as we prepare for a resurrection of the fashion industry.
The post-Covid fashion world is about female silhouettes shaped like a second skin that breathes and affirms resilience. As the world nears the end of a very difficult year, the fashion industry can no longer ignore the power of sales over social media. Today’s fashion influencers now have the power to drive consumers into sales by simply opening a window into their brand culture.
I recently reviewed an influencer with great impact when it comes to luxury lifestyle and brand culture. Model and influencer Billy Arora was born and raised in Vancouver, Canada. Her mother was a model signed with the IMG agency. Billy remembers having fond childhood memories of watching her mother on set shoot high fashion editorials and advertising campaigns.
Billy was born into a diverse family. Her mother is Norwegian and her father is Indian. In a sense. The story reminds me of the time when Italian filmmaker Roberto Rossellini married Swedish actress Ingrid Bergman, who soon after gave birth to model and actress Isabella Rosselini. Teenager Billy was a equestrian and dreamed of competing in the Olympics one day. She has since dropped out due to her successful modeling career, but has expressed interest in using her influence on social media to build social impact.
Since the age of seventeen, she started modeling and had a great ambition to succeed in the world of luxury modeling. At the start of my modeling career, I would try several castings in vain said Billy. Nonetheless, as an entrepreneur, she had taken this rejection and turned this challenge into a positive outcome.
Within two years, she started booking high fashion campaigns, including global brands such as YSL and Sephora. Soon after, she was the face of Rudsak’s international campaign. Her face was on every major New York billboard afterward. Although his most recent campaigns have been Dior, Cartier and Herms shot for Vogue last summer.
I recently had the privilege of speaking with stunning model and influencer Billy Rora about why she thinks clients and brands will always be interested in your social media accounts, how to shoot for Vogue and Herms has definitely been a highlight of her career and how this self-taught social media influencer is currently working on a soon-to-be-announced project to make big, positive changes in the fashion industry!
Joseph DeAcetis: Talk to Forbes about how you started your career as a fashion model?
Billy Rora: My modeling career definitely came from my mom. She was a model at IMG about 30 years ago. Growing up, I was fascinated to look at all of her beautiful photos in magazines. When I decided this was something I wanted to pursue full time it was definitely not easy, there were a lot of issues and doubts if I could ever make it into a tangible career. But if you know me I’m incredibly stubborn and if I want to pursue something I’m usually going to ignore negative opinions and go for it. For me, timing was everything and eventually it all fell into place. It takes more than wanting to succeed or looking good to maintain a healthy balance between this career, the cosmos around it, the dreams and opportunities that come with it, and the outside world, life and reality.
Joseph DeAcetis: In your words, talking to Forbes viewers about the Herms campaign?
Billy Rora: The fashion shoot for Herms was definitely a highlight for me, I have been equestrian for 12 years and that being said, Herms is the most popular luxury brand in the equestrian world. To be someone who admired beautiful pieces on the set of Hermès for Vogue was pretty amazing.
Joseph DeAcetis: Having been an equestrian, did it improve your chances of becoming a model for Herms?
Billy Rora: I would say it helped in a way as I know the brand very well, from both sides. I am close to the main origin of the brand because Hermès has a complete equestrian collection ranging from clothing to staples for horses. I guess being able to relate to a brand to some degree always helps.
Joseph DeAcetis: What has been your greatest achievement as a model?
Billy Rora: I feel looking back now that I’ve accomplished so much, that at one point it was a dream for me that I wasn’t sure I could be achievable. Even though I feel like this is just the start for me, I would honestly say that my greatest achievement has not been a job or a shoot that I have been involved in, but the life and experiences that it brought me. I have gained so much knowledge not only from my experiences but also from the great people I have met throughout and I will be eternally grateful.
Joseph DeAcetis: When were you aware that social media was becoming a powerful tool for a model’s career?
Billy Rora: Today, I think people are realizing more than ever how important social media is and how you can use it as a tool to help you in your career. Over the past few years I have learned to use it in the right way for the benefit of myself and my career. There are so many beautiful faces out there, but I think clients and brands who want to work with you in the future will always take a look at your social media first, I watch them as my portfolio. public. It is important to use it to your advantage as it is a free tool to really brand yourself and create an image. People also want to see more than a face and great photos, social media gives you the opportunity to show your personality which in my opinion matters a lot. You want to market yourself as brands you want to work for and this is a great way to do it.
Joseph DeAcetis: As a fashion macro-influencer, what positive message are you showing to your subscribers (mental health / fashion / beauty …)
Billy Rora: Obviously when we look at social media we see a very one-sided surface surface and I think it’s important for people to remember. Even though I keep some privacy I do my best to show a lot of aspects of myself, most of the time everything we see is very glamorous but it’s really a fraction of what is really the reality and I believe it is very important, especially for the younger generation to be aware of it. I don’t have anyone to help me with my social media as I want them to be a representation of my true personality to the best of my ability. More recently I have published more writing and am trying to get my stories heard more with my followers.
Joseph DeAcetis: In the future, where would you like to see your career grow in the near future?
Billy Rora: There are endless things I want to accomplish for my career, from having a major beauty contract to doing more shows. I am currently working on a special fashion project to participate in positive change in the fashion industry. A cover of Vogue would be cool too, ha.
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