Face masks have given celebrities a new level of anonymity in 2020. For some famous faces, however, their personal style is a deadly gift. In the ‘Year in Fashion 2020’ report, fashion research platform Lyst named the 10 celebrities whose personal styles drove the biggest spikes in searches, sales, news coverage and media mentions social security during the last 12 months.
Celebrities have not shied away from making bold style choices, whether through music videos, brand collaborations, or non-binary fashion.
British pop star Harry Styles ranked No.1 on Lyst’s Power Dressers list, making him the first male celebrity to clinch the # 1 spot. Styles’ vintage-inspired aesthetic, like its iconic pearl strand, has landed on the fashionista radar this year.
Styles also made fashion history this month by being the first man to land a solo. Vogue blanket. “There is so much joy to playing with clothes,” Styles said. Vogue. “I’ve never given too much thought to what that means – it just becomes that extended part of creating something.”
Wearing a Gucci dress and blazer on the cover, as well as pieces like a Chopova Lowena skirt, Harris Reed crinoline, custom Bode pants and a JW Anderson plaid coat in an accompanying editorial, The Style has been criticized by conservatives like author Ben Shapiro and expert Candace Owens, who on Twitter compared the editorial to an attack on “manly men.” Fans, however, think otherwise, with the image having received over 6 million likes on Styles’ Instagram profile.
The music videos for his 2019 album “Fine Line” were kind of a track for Styles to pair his individualistic look. Her 70s-inspired beach ensemble for “Watermelon Sugar” made a strong case for crochet, Bode tops and watermelon-print fashion. Searches for blue and turquoise suits rose 52% on Lyst after the release of “Golden,” a video that shows styles wearing a blue Gucci blazer running along the Italian coast. Meanwhile, her JW Anderson cardigan sparked a viral #HarryStylesCardigan challenge on TikTok, leading to a 166% non-seasonal spike in quilting knit searches in June.
Likewise, music videos (or musical sagas, more like that) catapulted Beyoncé’s multifaceted style into the limelight and to second place on the list. His three Ivy Park x Adidas collections – the latest promoted with a retro aerobics social media campaign – saw sold-out sales, and his costumes for Disney’s “Black Is King” gave a boost. to other designers. A Marine Serre catsuit worn by Beyoncé in the film helped put the designer’s signature crescent moon print on the map. Searches for the French brand soared 426 percent and in the following days more than 3,000 shoppers searched “high in a crescent moon,” Lyst reported.
Alessandra Rich’s searches also rose 78% after Beyoncé posted an Instagram photo wearing one of the designer’s costumes.
The K-pop sensation BTS became part of the Gucci effect in 2020. Following the group’s performance at the MTV VMAs 2020 wearing all Gucci looks, Lyst said searches for Gucci ties increased by 28% and three-piece suits increased 12% in 24 hours. The group’s pastel-hued video for “Dynamite” along with Kangol’s penchant for ’90s-inspired headwear also sparked trends in 2020.
BTS frontman Kim Namjoon (also known as RM) has particularly caught the eye of style watchers. Nabbing third place, Namjoon’s choice of a white turtleneck and white jacket in February led to a 67% increase in searches for similar men’s pieces.
At No.4, Representative Alexandria Ocasio-Cortez proved that politicians can have as much of an impact on fashion as influencers, Lyst said. Following his speech condemning sexism in the US Congress in July, searches for red suits soared 74% over the next five days. And Ocasio-Cortez’s resounding endorsement for the signature shopping bag from fellow New Yorker and Telfar colleague Telfar Clemens led to a 163% increase in searches for the brand.
When he wasn’t bragging about McDonald’s meals, rapper Travis Scott sparked interest in Nike. No.5 on the Power Dressers list, Scott’s collaboration with the sneaker giant led to a 128% increase in searches for Nike month-over-month. The term “Travis Scott x Nike” increased 168% within 24 hours of the release of the Nike Air Max 270 sneaker, Lyst reported.
“Normal People” actor Paul Mescal ranked No. 6, in part for his preference for short films. The actor has been seen several times over the summer wearing the bare legs style. Lyst said searches for “short” short films increased 51% month over month.
Lizzo’s stage clothes took her to # 7 on the list. Following her Grammy performance in a neon bodysuit, searches for that same item increased 37% in 24 hours. Her appearance on the Savage X Fenty Show Vol. 2 also inspired a 96% increase in blue lingerie.
# 8 TikToker Charli D’Amelio’s 99.4 million followers took note of the pink Prada handbag she wore at the fashion house’s show in Milan earlier this year. Searches for the accessory increased 90% in 24 hours, Lyst reported. A similar effect has occurred for the pandemic tie-dye mega trend. When D’Amelio slipped on a tie-dye crop tee in a video to celebrate his 72 million followers, searches for tie-dye t-shirts jumped 73% in 48 hours.
From Meghan Markle’s sleek farewell wardrobe to ‘The Crown’ season four reminding everyone why Princess Diana is a fashion icon, the British Royal Family’s fashion choices were back in the spotlight this year. The Duchess of Cambridge’s No. 9 “Power Dresser,” however, caused a stir with just a simple face mask. Less than a day after Kate Middleton wore a floral mask in August, Lyst said searches for the style had jumped 185% in the UK. Meanwhile, her Breton top was worn in an interview on the BBC prompted consumers to seek out a similar look. Searches for the classic model increased 36% in 24 hours.
Italian fashion influencer / entrepreneur / designer Chiara Ferragni stifled any discussion of the declining power of influencers by completing the list at No.10. After Ferragni collaborated with Champion in April, searches for the sportswear brand rose 108% that same month. Her midlife fashion choices also influenced global searches, including her Versace bathrobe and Louis Vuitton fur slippers.
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