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Herms doubles the size of its store in Short Hills, NJ – WWD




Hermès has significantly expanded its footprint at the Short Hills Mall in New Jersey.

The French luxury brand opened a 4,424-square-foot boutique in the mall on Friday, double the size of its previous unit in the center.

The store’s design is inspired by the forests and gardens of eastern New Jersey with a facade created from glazed tiles in varying shades of green. The mosaic floor, a signature of Hermès stores around the world, is here created in caramel and forest green tones and extends beyond the store entrance and into the center.

Hermès Short Hills, NJ

The store was designed by a Parisian architect.

The single-level unit also includes expanded assortments of the brand’s 16 product categories and includes dedicated areas for leather and horse riding – a favorite of the local community – now with its own lounge. A separate area for silk and fashion accessories for women and men is adjacent and contiguous to the new Hermès Beauty, with offerings from its debut collection, Rouge Hermès.

Custom-designed rugs demarcate the ready-to-wear and men’s and women’s footwear departments, and the boutique walls are covered with a variety of materials, including varnished cherry wood, braided cork, and a mixture of jute and cotton. There are also two additional fairs for watches and fine jewelry as well as products for the home.

The store was designed by the Parisian architectural firm RDAI.

Hermès has operated a store at the Mall at Short Hills since 2011. In total, the brand operates 311 stores in 45 countries.

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