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New Era Cap: A Fashion Homerun




Baseball legend Babe Ruth is an all-American hero and a household name. Yet it is hardly a style icon. In fact, for a sport known worldwide as National pastime of the Americas, baseball is slow to conquer the world of fashion. The baseball cap has become his most prominent style ambassador. Only when players like Derek Jeter and Alex rodriguez came onto the field as the fashion industry began to pay attention off the field. Swimwear, windbreakers, high socks, the aesthetics of the canoe began to be found in editorials and designer collections.

The hip-hop giants were the first to adopt. Jay-Z boldly asserted “I made the Yankee hat more famous than a Yankee can” in State of mind of the empire and the line rang true. Eminem honored the Detroit Tigers on tour in a Mathers 8 jersey with Rihanna, but it became available to fans four years later. Baseball and fashion played a game of stops and starts. However, Babe Ruth himself said: You just can’t beat the person who never gives up. In 2018, a GQ title read: Baseball is stylish now! Finally!

One of the brands that led the fashion revolution in baseball is New Era cap. Founded in 1920 in upstate New York, it helped transform a uniform cap into an international symbol of self-expression through sport and style. Its centenary celebrations now capitalize on a proud history of forward-thinking engagement with teams, fans and artists. The Last Drop includes hats and clothing co-developed with the Georgia rapper Offset, the Atlanta Braves team and Major League Baseball. The five-item capsule is a passionate shout out to the city of Atlanta: unique patterns, mixed logos, signature phrases.

Hip Hop and New Era go hand in hand. This collaboration is for culture. It’s proof that little black boys in Atlanta can excel beyond imagination. Can’t wait to see my caps on everyone, Offset said at the launch.

Given all the extra attention given to the state of Georgia in light of its historic Democratic turnout in the 2020 presidential election, the collection may well impress. Everybody. Remember, there is no recount in baseball and fashion.

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