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Weaving ethical fashion – The New Indian Express




Express press service

KOCHI: World of Weaves’, a traveling exhibition featuring hand-woven textiles and artisanal haute couture will begin its second edition in Kottayam, after which the meeting will take place in Kochi, Thrissur and Kozhikode.

As Kottayam prepares to host national fashion designer brands for the launch of ‘World of Weaves’, the three-day tour is in partnership with Kottayam-based clothing brand ‘Boat Song’ . While a game of silhouettes and colors is planned, “World of Weaves” also intends to familiarize and educate people about handmade clothing, undoubtedly the future.

From Akaaro

Organized by the non-profit community “Save the Loom”, “World of Weaves” features selected designers whose products will get a taste of small towns and villages. “The market is more than just a retail business. There will be parallel sessions on a variety of issues ranging from look and learn workshops on table weaving and natural dyes to smaller workshops that educate people and simplify these tasks.

It also helps the public understand the massive negative impact of fast fashion and the industrial process of textiles which contribute enormously to pollution. The exhibition is aimed at fashion students, those who wish to explore and those who wish to learn the trade, ”says Ramesh Menon, founder of Save the Loom.

Seven designers – Akaaro by Gaurav Jai Gupta, Divyam Mehta, Joy Mitra; Indigene by Jaya and Ruchi; Pramaa by Pratima Pandey and Priyadarshini Rao – were chosen to be part of the fashion experience. While these ethical brands focus primarily on handcrafted luxury, they stick to contemporary pieces with a focus on heritage and local craftsmanship in which the artisan comes first. “World of Weaves” with “Boat Song” will take place for the first time in Kottayam from November 26th to 29th, from 10am to 6pm.

Timeless designs
Bringing designer clothes from a metropolitan city to a smaller town can be a distinct experience. But Pratima Pandey (Pramaa) believes that people are used to traveling and, therefore, are exposed to different fashions. “Plus, I would like to see their take on the same. Design should be timeless, timeless and accessible, anywhere in the world, regardless of the context, ”says Pratima, who believes that designers and buyers are becoming more responsible.

‘Fashion is classic’
Conscientious clothing brand “Indigene”, launched by designers Jaya Bhatt and Ruchi Tripathi, makes a statement through every artisan garment. “Fashion has always been ambitious. It comes at a cost and requires you to have some personality to win. But at Indigene, we believe that fashion isn’t about trends, it’s a classic style that we develop, and nothing makes you feel more stylish than a conscious, comfortable and well-dressed set of clothes. facts. We want to break the concept of unattainable fashion, and we never go wrong with classic styles that can fit into Kottayam as well as
in Mumbai, ”Jaya explains.

About local crafts
This is Gaurav Jai Gupta’s second time at “World of Weaves”. “It is imperative for ‘Akaaro’ to reach new destinations and educate people. The process is quite long and constantly evolving. Fashion is no longer about metropolitan cities or Gucci; it is more about local crafts. I am delighted to present in cities like Kochi, which hosts the Biennale. It is one of the fastest growing cities in India and was at the top of our lists, ”says Gaurav. “Akaaro” will exhibit festive series sarees, woven garments and “Akaaro” classics which include silks, cotton kinds and durable garments.

Towards an ethical future
According to Divyam Mehta, it is crucial as a designer not only to find new markets but also to explore them. “We would be delighted to share our history and our philosophy of combining local craftsmanship with avant-garde modernity. Our collection includes dried flowers and images of flora and fauna that have been converted into prints and embroidery. The silk is native to Bengaluru, West Bengal and Assam. The clothes are textured to add relevance, ”he says.

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