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WHP Global launches personalized Joseph Abboud costume offering – WWD

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The Joseph Abboud brand has launched a bespoke suit offering called Bespoke Joseph Abboud, which will be manufactured at the Tailored Brands-owned factory in New Bedford, Massachusetts.

Tailored Brands sold the Abboud label to brand marketing firm WHP Global earlier this year for $ 115 million.

In addition to in-person appointments made on the brand’s website and made at clients’ homes or offices, accommodations are available through a personal concierge and performed virtually. The service is offered initially in the northeastern United States, but will roll out nationwide in the future, the company said.

Customers can choose from a range of Italian fabrics from Marzotto, Reda, Zignone, Loro Piana, Zegna, Vitale Barberis, E. Thomas and Angelico. The finished product can be delivered in less than 21 days and will be hand-delivered by a stylist Joseph Abboud Bespoke who will make the final adjustments. The costumes will cost $ 1,050 to $ 2,000.

The program is overseen by chief stylist Stuart Smith, who joined the brand after running a custom costume business serving large companies on Wall Street.

“Our goal for Bespoke Joseph Abboud is to provide customers with a distinct and memorable bespoke concierge experience from start to finish with a product made in the USA. We are thrilled to have Stuart as our Head Stylist and are confident in his ability to deliver on the Joseph Abboud brand promise to offer the best fit for everyone, ”said Effy Zinkin, COO by WHP Globla.

Jamie Bragg, Executive Vice President and Chief Supply Chain Officer for Tailored Brands, added, “We are delighted to partner with WHP Global and take advantage of the size of our factory, the largest apparel manufacturer on custom made in North America, to deliver the highest custom quality. garments made right here in the USA by our knowledgeable and dedicated team of talented tailors and delivered in just three weeks. “

Custom Joseph Abboud suits are also available at Men’s Wearhouse.

The Joseph Abboud brand was founded by the designer in 1987 and currently generates over $ 700 million in retail sales worldwide through its Joseph Abboud, Joe Joseph Abboud and Bespoke Joseph Abboud offerings through Tailored Brands in the United States and Onward Kashiyama in Japan.



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