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Virgil Abloh’s friends to visit Miami in art installation – WWD




Want to hang out with some of Virgil Abloh’s closest friends?

Louis Vuitton’s artistic director of men’s clothing is taking his larger-than-life balloons to Miami’s Design District for a temporary residence starting December 4. The installation is part of the French luxury brand’s international tour to present its spring 2021 men’s collection.

The line is featured in a short film that mixes live action and animated characters that Abloh titled “The Adventures of Zooom”. It was introduced during Digital Fashion Week in Paris and featured the characters packing their Louis Vuitton trunks and climbing aboard shipping containers heading east on the Seine before arriving in Shanghai and Tokyo. This is their introduction to the North American market.

The installation, which is open to the public, will be located at Jungle Plaza and will showcase the balloon figurines among their shipping containers along with irreverent sculptures, including a pair of giant Vuitton sunglasses. The temporary residence will also offer visitors an augmented reality experience where they can scan QR codes on the containers that will allow them to interact with the characters on SnapChat. Timed entry reservations can be made on-site using QR stations throughout the Design District.

The Louis Vuitton installation by Virgil Abloh.

The characters will be perched on their shipping containers in the facility.

Following their visit to Miami, Zooom’s friends will bring the collection to life by visiting Atlanta, Dallas, Houston, Los Angeles, Las Vegas, Mexico City and Toronto.

Vuitton’s spring-summer collection offers two types of upcycling: new looks made from recycled materials and repeats from the fall-winter 20 collection, as well as pieces created during the lockdown. Visitors can pre-order looks from the temporary installation, which will also feature the fall-winter collection with LV2, the brand’s collaboration with Japanese designer Nigo; LV x NBA, its first men’s clothing capsule with the National Basketball Association, and LV2054, its second capsule in a technical performance-inspired line making its international debut in Miami.

The installation is part of Miami Art Week, where the brand historically participates by presenting new artistic collaborations and the new collection of its Louis Vuitton Objets Nomades collection of furniture and travel-inspired objects. The temporary residence will remain in place until January 25.

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