Fashion
Why Diamonds Are Really Man's Best Friend
Diamonds have long been synonymous with some of the most glamorous women of the last century.
Think of Audrey Hepburn in Breakfast at Tiffanys, Julia Roberts in Pretty Woman and Marilyn Monroe, singing what has become the brand expression of the modern diamond industry, Diamonds are a Girls Best Friend.
Which begs the question: is the hardest material in the world exclusively for those of the fairer sex?
This is not the case, explains Valérie Messika, founder of the eponymous diamond brand. In fact, given the fluidity of men's fashion today, it has never been more appropriate for a man to decorate an outfit with a diamond or two:
When I first started creating diamond jewelry, I was motivated by the desire to eliminate the idea that diamonds are untouchable and make them more contemporary and achievable. I wanted diamonds to be part of everyday life, so my creations were created on the basis that diamond jewelry should be more affordable and have a younger and fresher aesthetic.
Jewelry standards have changed for women and men over the past decade, and diamonds are now worn every day; to go to work, to personalize your style, to dress an outfit, etc.
They are no longer saved only for a moment from the most sacred couples, the engagement, but they are celebrated in our daily life as a way to radiate our true personality.
The days when only men offered diamonds to women are over, and we find that many women now offer jewelry to their loved one.
The Move Titanium bracelet by Messika was designed specifically for men
The image of wearing diamonds has also changed, which means that you don't need to be powerful to wear diamonds as they are not only seen as ostentatious jewelry, but more than never in fashion.
Creating for men is how I see men. Linking men's and women's jewelry was a real challenge. I created a masculine interpretation of my iconic Move collection; which combines power and lightness.
The motif of the three moving diamonds is deeply imprinted on me and is very close to my heart. We continue to break the codes and invite men to own and wear diamonds. This collection is sober, ultralight and masculine at the same time. I love the idea of a universal collection that anyone can wear.
The coach of the French football teams, Didier Deschamps, wore the Move Titanium bracelet for the 2018 World Cup, and I think it must have been a lucky charm because France won the entire tournament!
Dider Deschamps wore a diamond bracelet the night France won the World Cup
We have several talented French athletes who are big fans of the Move Titanium, which testifies to my mission to create jewelry that people want to wear everyday, even during a sports match.
I interpreted the looks of 3 types of men using three exclusive finishes, combining power and lightness. I created an element of surprise by combining these natural, anthracite and black versions with different diamonds: black for the intrepid and white for the original.
Times are changing and diamonds are no longer girls' best friends
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