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Fusion of style and substance – The New Indian Express

 


Through Express News Service

DLF Emporio, a luxury destination in India, successfully concluded the fourth edition of its exclusive men's fashion show. The lavish extravagance presented a confluence of spring / summer trends from international and Indian luxury brands for an eclectic audience.

The glitter of the city was very present and saw the ultra cool luxury brands presenting the best of men's fashion through national and international designers.

The evening ended in style, as the city's main CEOs and opinion leaders joined the male models to walk the ramp, showcasing the latest trends of the season.

The exclusive showcase has seen the participation of major international and Indian luxury brands hosted by DLF Emporio. For a decade now, DLF Emporio has dominated the luxury retail segment in India with a mix of the most prominent and prolific international and Indian fashion brands.

Man is an ode to men's fashion and celebrates the unique sensibilities of elegant style from around the world. Sriram Khattar, General Manager of Rental Activities, DLF said: “The Luxury Man is a celebration and a tribute to men who move beyond their comfort zone, experience much more and remove inhibitions regarding dressing .

At DLF Emporio, we have the privilege of housing and working with brand partners who share our vision of ensuring that men's fashion occupies a central place in the rapidly changing fashion landscape. "

Commenting on another successful year for L’Homme, Dinaz Madhukar, Executive Vice President, DLF Luxury Retail and Hospitality said: “The masculine style has continued to evolve over the years.

Our research shows that even though men visit retail stores less than women, they are the ones who spend the most, therefore, contrary to popular belief, our big ticket buyers continue to be the male brigade.

Rather than being dominated by the seasons, it is safe to say that today's modern gentleman seeks to embrace fashion as a way of life and is more motivated by the look good- factor feel-good.

With L’Homme, we hope to bridge the gap between fast fashion and classic couture for men; offering a nice balance between sophistication and comfort. "

Prashant Gaurav Gupta, center chief, DLF Emporio and The Chanakya, said on the occasion: "Men today do not want to choose between dressing abruptly and dressing dress casually. They want the best of both worlds. Whether Indian couture, formal suave or elegant casuals, we are privileged to be the one destination for offering luxury choices to all of our customers. Our annual showcase at DLF Emporio elevates this luxury factor and embraces the fun side of fashion. "

Superlative display of modern luxury

The showcase continued over the weekend with a superb display of modern and contemporary Indian art by Gallery Splash, exotic cars by Mercedes, BMW, MINI Cooper, Porsche and Land Rover and an area of Experience by American Express

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