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Jimmy Choo opens fashion college in London

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Jimmy Choo, one of the world’s most famous shoe designers, is starting his own fashion university, an academy in London that will help train the next generation of fashion talent.

The JCA / London Fashion Academy will open in September, becoming the UK’s newest university dedicated to fashion. Its difference, however, will be in how it combines traditional education with a more entrepreneurial focus, aimed at helping equip students with the skills, knowledge and resources necessary to create successful fashion brands.

“The Academy has taken years to plan, so we are delighted to open its doors in September,” Choo, who is a trained teacher, said in a statement. “London is a global fashion hub and has created many of the most exciting and groundbreaking designers in the world.”

“These designers rarely leave higher education armed with the knowledge, skills and resources to create, launch and develop successful brands on the global stage. The Academy will help fill these gaps and genuinely nurture world-oriented and highly entrepreneurial design talent. . “

The university will be located in Mayfair and will be housed in a Grade I listed property. You can find out more about the courses offered and how to apply, here.

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