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Rave Review proves that sustainable fashion can be cool

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You wouldn't know that Rave Review was a Swedish fashion brand by looking at its wares. Scandinavian aesthetics are known to be classic and minimalist (think Ikea, elegant, simple, with a lot of white), but Rave Reviews is a little more chaotic, with its neon green lace dresses, its colorful check coats and his global mismatch mentality. But there is one aspect of the brand that, according to co-founder Livia Schck, is typically Swedish: its commitment to being environmentally friendly. In Sweden, if something is important, then everyone does it, she says. And now it is important to be sustainable. It’s very Swedish.

Of course, sustainability has always been important, but it's fairly recent that the fashion industry has begun to recognize the huge role it plays in worsening the condition of the planet. With big fast fashion brands striving to reduce their carbon footprint and events like Copenhagen Fashion Week banning single-use plastics, introducing climate-friendly projects and developing a guide for brands on the way of presenting a more responsible show, sustainability is very trendy. As Schck says: it's not fashionable to be unsustainable these days, and she and Rave Review co-founder Josephine Bergqvist have found a way to create eco-friendly clothing. environment and exciting.

They decided to start their own business after graduating from Swedens Beckmans College of Design in 2016. We both realized we were passionate about the same things, says Schck. I wanted to work with the remake, so I had the idea of ​​creating a kind of second-hand store, but Bergqvist really wanted to create a brand. They ended up merging their interests by creating new clothes with recycled materials (also known as upcycling), something they had never seen before. Sure, there are brands or stores that are remaking, says Shck, but not at a high-end level.

Courtesy of Rave Review

When Shck and Bergqvist started, they used fabric wherever they could find it, including vintage blankets and curtains found in stores and older women who sold items online. Now, says Shck, they work with three different collection companies in Sweden that help source textiles throughout the year. We give them fairly precise lists, we provide a lot of references and details, she explains, adding that the orientation they give depends on the collection they are working on. From there, the fitting process for a piece works as it would for any other fashion company: Shck and Bergqvist come up with a design and send it to their factory (based in Sweden) to be manufactured.

But unlike a piece you could buy in a store, after which there is a good chance that you will meet someone wearing the same thing, which is rarely the case with Rave Reviews clothing. It depends on the style, but generally, for example, if we sell a coat with a check print, two different customers can buy that same coat, but it will come with a different print, says Shck. It comes down to sourcing. Although they work with dead animals from Sweden, which are more scalable, they mainly work with second-hand textiles. Blankets, sheets and quilts are examples of the materials we are still looking for. We can collect between 20 and 50 blankets in a month, depending on the order required, says Shck. Sheets are easier to find, especially considering the level of quality. We can get about 100 in a month. If a specific material is difficult to find, they will limit the number of pieces they offer to buyers. If it is a very difficult fabric or material to supply, we decide from the start, okay, we can only produce this coat in 35 pieces, then we divide it between buyers and they have to fight for it.

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