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Fashion designer Rebecca Minkoff launches her spring collection




NEW YORK – In-person fashion shows are an exception these days. They are another victim of the pandemic. But for designer Rebecca Minkoff, organizing a traditional show this New York Fashion Week was obvious.

What would you like to know

  • Rebecca Minkoff is one of the few fashion designers to showcase her Spring 2021 collection to an in-person audience for New York Fashion Week
  • While other fashion designers have gone for digital presentations this time around, Minkoff said showing in person is best for his collection.
  • Minkoff said she used to be inspired by traveling, but now goes online and on social media to see what her clients want and need.

“I think it’s about rolling with the punches, and I think we’ve done this show through COVID before, so we already knew how to do the show in a safe and responsible manner,” Minkoff said.

Minkoff was one of the few designers to showcase their collections in person at NYFW last fall.

Most of its counterparts are also opting for online presentations this time around.

To unveil her latest line, the designer has transformed Spring Studios in Manhattan into an urban jungle.

Minkoff said she decided to show in person, again this season, because she thinks that’s what suits her brand best.

“I think my collection needs to be seen in an environment, touched and felt by people who want to come out,” Minkoff said.

The designer herself had to adapt last year in several ways.

“I used to take inspiration from a lot of travel, but that doesn’t happen,” Minkoff said.

Now she looks online and listens to what her clients are saying on social media.

“I know she wants comfort. I know she wants loose clothes, so tries to give her that but still fashionable,” Minkoff said.

Her line reflects pandemic life and is tailor-made for women working from home.

“I’m talking a lot of zoom shoulders. You’re on a lot of calls, so you can have the shoulder; it’s a great way to show yourself the style,” Minkoff said.

The trick is to create a functional fashion for your client.

“I think I was always trying to mix this free-spirited, effortless bohemian woman with a rock and roll edge,” Minkoff said.

She is also hoping that after nearly a year where everyone is mostly staying at home, her collection could jumpstart people’s imaginations and even spark people’s enthusiasm for post-COVID life.

“I think people, with spring, are excited to go out and get dressed a little, put on a little heel, I mean we’ve been indoors for so long it’s time to get out and to dress, ”Minkoff said.

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