LONDON – The British Fashion Council has announced the list of emerging designers for its annual BFC / Vogue Fashion Fund, and includes Olubiyi Thomas, a menswear brand that is making its London Fashion Week debut this season.
This year’s nominees also include Halpern; Asai; Bethany Williams; Chopova Lowena; sustainable brand ELV Denim; Completedworks and Alighieri jewelry labels; Richard Malone; Supriya Lele and Kwaidan editions.
The winner will receive mentorship and a cash prize of 200,000 pounds.
“More than ever, we must continue to stand up for the young designers who bring so much inspiration and diversity to British fashion,” said Edward Enninful, editor-in-chief of British Vogue.
Enninful sits on the judging committee alongside Natalie Kingham, Global Fashion Manager for Matchesfashion; Burberry Marketing Director Rod Manley and model Adut Akech. Sarah Harris and Julia Sarr Jamois of British Vogue are also among the judges.
Caroline Rush, Chief Executive Officer of BFC, said “this year’s shortlist demonstrates the incredible breadth of talent we have here in the UK”
The announcement comes at a time when young British brands increasingly grapple with higher import and export costs due to post-Brexit bureaucracy, while the BFC and pressure group Fashion Roundtable call on the government to show more support to the industry.
London Fashion Week will be digitally held February 19-23, but the extended national lockdown and post-Brexit uncertainty have resulted in a lighter timeline with names such as JW Anderson, Christopher Kane and contemporary favorite Rejina Pyo stepping down programming.
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