Connect with us


VHF, an all-video fashion magazine, to launch – WWD




LONDON – As traditional media face the challenges of monetizing content and promoting the product through e-commerce, two digital design creatives have come up with their own solution: an all-video magazine with shoppable pages, online content. direct, fashion features and opportunities for brands to showcase products and convert traffic into sales.

VHF, which stands for Video High Frequency, will go live today with the launch of a quarterly video diary featuring magazine-style articles and fashion pages with products from brands such as Gucci, Prada, Dior Men and Versace. which can be purchased with one click.

In a few weeks, VHF co-founders Fabio Merche and Elisa Silvestri – who met when they were students at London College of Fashion, and who both worked for Dazed – will also be launching a TV-style feed on the platform with “curated, breaking news” which will be updated daily. The TV element will also be available for purchase.

The platform, which has been optimized for desktop and mobile, also includes a virtual closet for viewers to collect and organize their favorite fashion pieces, and a social element, allowing VHF users to engage with brands, influencers and with each other.

In an interview with Zoom, Merche said he and Silvestri spotted an opportunity “at the intersection of fashion and video” and designed the hybrid post.

“We loved the structure of a print magazine, even though for us it’s all about video travel, interaction and animation,” said Merche, former creative director of London-based magazine Petrie and founder of the firm. of VHF Digital Consulting, which created artistic content for fashion houses such as Fendi, MSGM, Vivienne Westwood and Kent & Curwen.

There are those, including JK Rowling, who have walked a similar road in video media in the past. Who could forget “The Daily Prophet”, the Harry Potter tabloid with its moving photos and dynamic content?

In 2009, Net-a-porter veteran Sojin Lee transformed fashion from entertainment into an online business by launching Fashionair, an interactive on-screen fashion magazine.

Fashionair was a mixture of static images and videos and also aimed to drive user traffic to hundreds of stores. It closed in 2010 after encountering funding issues, and Lee has since started Toshi, a b-to-b business that aims to expand workshop and cloakroom services to any customer’s home.

As the technology toolbox has evolved, VHF has been able to push everything further.

Merche, whose title is editor and creative director, and Silvestri, who is fashion and art director, said that with social media algorithms generally ranking video content higher than all other media in 2021, “VHF recognizes the importance of creating engaging interactive content. with quality videos. “

In other words, the VHF will examine everything through the lens of the video and explore the space where ‘fashion merges with digital’, whether in textiles, sustainability, games, AR or other technologies.

The duo added that creating an “engaging user experience” is at the forefront of the VHF platform and said VHF users will be able to personalize each issue of the magazine by saving and sharing. their favorite products and editorial features.

The first issue has a single advertiser in Italian label MSGM, and further advertising deals are in the works, according to Silvestri. She said VHF will operate much like a traditional magazine when it comes to sales.

In the future, it will offer advertising space inside the quarterly newspaper cover and spreads. All brands will have the option of integrating shopping features into their video advertising. The daily TV portion of the platform will also broadcast advertisements.

Silvestri, who has extensive experience in advertising, branding, retailing and copywriting, said the site needs to reach a critical mass of readers – subscriptions are free – before they can start earning money. money through clicks. Silvestri said she was targeting 250,000 subscribers in the first year.

The site also plans to harness the power of influencers, including Johwska, Allanberger and Visualize Mee, who have more than one million subscribers among them. VHF wants to connect them with brands to drive the growth of engagement on the platform.

Merche and Silvestri also brought in Georgina Evans, a former Fashion Editor at ShowStudio, as Head of Features, and Editorial Director and Gray Communications Founder Nicky Gray as Commercial Director.

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos

picture credit


to request, modification Contact us at Here or [email protected]