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Zoom The shirts are sold out. Zoom Fashion is all the rage.

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IF BREASTFEED to do this, then let do thisTanya Golesic said on Zoom, showing off a stacked wrist with bracelets and a gold kinetic cocktail ring. Ms Golesic, the 49-year-old president of the Americas for the Jimmy Choo shoe empire, first went to casual wear after leaving her New York home for shelter and video conferencing on Long Island last spring. But once June turned around, she came out of her sartorial collapse, slipping into blouses and blazers with oversized sleeves and textured sweaters, all embellished with balls. I think people are too boring, the whole idea of ​​glamor is coming back. She fantasizes about setting sweatpants on fire.

Over the past year, we’ve learned how to handle everything from job interviews to computer screen divorces. The leggings and lukewarm collared shirt thing was good when we naively thought the detention would last a few weeks. But the novelty of slobbing in all-day workout clothes has waned. Now, thanks to a combination of optimism, sweatshirt fatigue, and longing for a pre-pandemic world, many women don’t dress just so Zoom is dressed.

Feeling like you have a reason to be beautiful is empowering, said Mercedes Posey, clinical operations project manager from Dallas who logged in to video work calls, galas and girls’ nights. Throwing in merchandise as exuberant as must-see chandelier earrings, hot pink tops and a dappled beret gives Ms. Posey, 35, something to look forward to. Her crisp work outfits have become such a sensation on the small screen that her colleagues are protesting on the rare occasions that her cameras go off.

If you’re ready to elevate your own Zoom wardrobe, the designers have plenty of tempting waist fillings this season. Miu Miu saw fit to embellish the turtlenecks with crystals. Oceanic Versaces prints will appear on any Zoom background; and Alexander McQueens puffed sleeves (like those in the trompe l’oeil corset sweater pictured above) cut out a lavish silhouette on screen. Swarovskis’ new artistic director, Giovanna Engelbert, has just unveiled a slew of oversized crystal jewelry that, even worn with a plain tee, will inject sparkle even in the most buzzing video calls. Ms Engelbert, who designed her first collection on lockdown, admitted she got bigger because of Zoom, probably.

Harriet Hawksworth, editor-in-chief of ecommerce platform Farfetch, has noticed a fierce appetite for bold colors, punchy prints (like Marine Serres’ signature crescent moons) and on-trend accessories. Chunky chain necklaces, hoops and headbands, like the red Prada one that inaugural poet Amanda Gorman wore indelibly at the inauguration, have proven to be popular. Such emphatic accessories help you stand out from all the other little squares, said Jennifer Behr, a New York designer known for her crystal-covered headbands. Its sales have jumped 40% in the past two months compared to the same period last year.

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