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Brooklyn-based designer focused on her brand and the future of fashion




Sade Mims’ parts for his EDAS brand are more than just accessories.

“I grew up in an artistic environment,” she explains. “My dad had me in art classes since I was a kid, sculpture and drawing and all that. So I think that was my first thing, so I create and design with that in mind.

The 29-year-old attended New York Fashion Week. Her sustainably crafted leather bags were on display at the Black in Fashion Council showroom at Spring Studios.

The council works for the advancement of blacks in the fashion community.

“Black creatives, blacks are so inspiring in the fashion industry and I don’t think we often get that proper recognition,” she said.

The impact of some black designers is being felt; with top designers like Telfar Clemens and his much sought-after tote now known as Brooklyn Birkin, Virgil Abloh, the artistic director of Louis Vuitton Men’s, or Christopher John Rogers, winner of the 2020 CFDA Emerging Designer of the Year award.

But for smaller brands like EDAS, it was the push to buy Black in the summer of 2020 that really changed everything. Mims, who is based in Bedford-Stuyvesant, gained 10,000 Instagram followers and almost couldn’t keep up with demand.

“I was a little, a, grateful, but also, a little, a little frustrated that I had to, be there, and it’s been so slow and I’m not taking anything for granted, but I’ve been wanting to be that person for so long and it took this awakening of America, ”she said.

The historic moment is a topic of discussion at a Black in Fashion Council town hall. On the panel included the mother-daughter duo behind House of Aama.

“I think we have to be really strategic at this exact moment. And I think we have to use our time very, very wisely and develop our business and our structures internally,” said Rebecca Henry.

Mims said social media is a big part of his business plan.

“It means knowing who you’re buying from, knowing their message and their story. And I think that also means sharing it after the purchase, so don’t keep it to yourself, share it.”

As for the story of Sade Mims and his company EDAS, it has only just begun.

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