Typography is primarily thought of by designers, but some fonts are so popular that they fall into the wider cultural zeitgeist. Helvetica is one of those fonts. Developed in 1957, it has become ubiquitous and can be found everywhere from labels on grocery store shelves to transportation to the logo of American clothing.
Helvetica was not the first name of this now iconic font. It was originally dubbed Haas’ New Grotesque Ass but was renamed in 1960 to facilitate the overseas market after becoming popular in Switzerland. The name is meant to be boring and neutral; and, indeed, Helvetica has been called “the little black dress” of the typefaces. Sure, it might not be the most exciting thing in a closet (or collection of types), but it’s versatile and can be worn to all types of events.
Would you like to know more about this policy? Scroll down to understand the characteristics of Helvetica, its historical development, and why it remains so popular today.
What does Helvetica look like?
Before delving into the specifics of Helvetica, it is necessary to eliminate some basic terminology. A common flub that people make when talking about typography is that they use “font” and “typeface” as interchangeable terms. It’s not correct. A font refers to a type design and all of its variations. Helvetica is a typeface. Fonts, on the other hand, refer to these specific variations. Helvetica Bold 12pt is an example font. Another way to remember the distinction is that a typeface is like an album and a font is like a song on that album.
With these terms in mind, let’s discuss the characteristics of Helvetica. Helvetica is a Neo-grotesque style font. Neo-Grotesque is a category of san-serif (fonts without “feet” or “hats”) which began in the 1950s with the emergence of the International typographic style (also known as Swiss style) which was created with an emphasis on simplicity – something Helvetica embodies.
Characteristics of Helvetica
These are the basic features of Helvetica:
- The font has high x height, which refers to the height of its lowercase x.
- Capital letters are wide and uniform in width. You will notice that the shape of the letter does not shrink throughout the character – it is the same.
- The S is a square shape.
- Helvetica has narrow openings – the space between an open counter (including the letters c, f, h, etc.) and the outside of the letter – makes reading difficult in small sizes.
- There is a tight spacing between the letters for a dense appearance.
Helvetica was not drawn from a vacuum; it was inspired by an 1896 typeface called Akzidenz-Grotesk. It was designed by Eduard Hoffmann and developed by Max Miedinger with Hoffmann’s contribution to the Haas Type foundry.
While the two were working on Helvetica, there was one word the police were on trial by: “Hamburgers”. Hoffmann knew that the word contained a full range of characters that would help them gauge the quality of the typeface. If “Hamburgers” were easy to read, Helvetica would achieve its goal.
Why is Helvetica everywhere?
Helvetica has remained stylish and relevant over the years, and it won’t be falling out of favor anytime soon. But in vogue, it is also invisible. It’s not too distinctive, and that’s the point. Helvetica is easy to read without drawing attention to itself, which is why it has been used for so long in places like the New York subway.
Ellen Lupton, Curator of Contemporary Design at Cooper-Hewitt, provides insight into its rise and longevity. “It provided something the designers wanted: a typeface that was apparently devoid of personality,” she explains. “In contrast, other popular sans-serif fonts that existed at the time, such as Gill Sans and Futura, have louder voices and more distinctive geometries. Helvetica has responded to our desire for corporate vanilla. “
If that sounds like a bashing of Helvetica, you can look at it from the point of view that design is not the same as art. Design solves a problem. And in scenarios where a font is needed to convey information quickly and effortlessly, while still offering variety (in font choices), then it must be celebrated as a success.
To appreciate Helvetica’s indelible mark on our culture, see the documentary Helvetica by Gary Hustwit. It was released in 2007 to coincide with the 50th anniversary of the police and takes a look at many of the topics covered here.
An ingenious device can capture and identify all the colors and fonts in the real world
8 of the best free font websites with thousands of stylish fonts
Designer reveals fonts used in logos of world’s biggest brands
What Are The Main Benefits Of Comparing Car Insurance Quotes Online
LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos
to request, modification Contact us at Here or [email protected]