Smithfield’s Nicholas O’Reilly, who had the honor of being the first official shopper to walk through the doors of River’s Edge Apparel on the day it opened on February 11, describes the establishment as a type store.
It’s perfect for what we needed at Smithfield, he said.
Located at 207 C Main St., the outdoor enthusiast-themed clothing store sells a selection of hats, short and long sleeve shirts, children’s clothing and gift items.
The store, in the words of its owner, Samantha Foster, owes its origins to a hole in the market.
There are very few places in town that offer men’s products, she says.
She has heard more than one man tell her that when his wife drives downtown, he will stay in the car because there is nothing that interests him.
Foster runs River’s Edge and an embroidery supply store, Sew Personal Boutique, with his business partner, Lauren Oliver. When 207 C Main St. hit the market last fall, the two had briefly discussed Sew Personal’s move across the street, resulting in numerous rumors and several phone calls asking the rental of Sew Personal’s current home in the old clerk’s office next to the 1750 courthouse ultimately decided to open River’s Edge instead.
We had already established the name River’s Edge Apparel, Foster said. In 2014 my husband and I got the idea to make t-shirts and sell them, and we sold a crazy amount of t-shirts that everyone wanted more, but Sew Personal started picking up and we just didn’t have time to make it happen.
In addition to the designs of Foster and her husband, the store sells a variety of Southern culture-themed clothing brands including Southern Fried Cotton, Southern Couture, Struttin ‘Cotton, and Southern Strut. Not all of them are intended exclusively for men.
She admits that trying to open a new business during a pandemic sounds crazy enough, but top-notch real estate in Smithfield is hard to find and we knew this place wouldn’t last long when people started hearing about it. speak. She plans to keep Sew Personal open at her current location and build on her established customer base to market her new location.
One of the things we are proud of is being a local business where everyone knows everyone, Foster said. We look forward to meeting new customers and knowing them by name the next time they walk through the doors. Lauren and I grew up in Smithfield so opening businesses here and keeping Main Street thriving is so important to us.
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