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AMI embraces’ 90s fashion in the new FW 2021 collection

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The short film from the collections captures the electrical energy of the fashions of yesteryear.

The short film from the collections captures the electrical energy of the fashions of yesteryear.

The 90s have long been one of the most revolutionary times in fashion. A decade dominated by models, modern minimalism, and simplistic glamor, the fashion world has been reshaped by new trends that have dared to normalize the countercultural (staring at you, grunge) and bridge the gender divide.

For FW 2021, AMI Alexandre Mattiusi recalls the New York fashion trends of the 1990s in his latest release, including a short film titled The Dfil, starring one of today’s greatest models, Adut Akech. The short film kicks off in AMI’s hometown of Paris, capturing the Sudanese-Australian sweetheart posing alongside the Eiffel Tower. Cut to scenes of fashion models arriving on set and the chaotic hair and makeup prep behind the scenes. The commotion looks like something out of MTV’s House of Style circa 1994, host Cindy Crawford was missing.

The collection starts off with a powerful look. You get a power combination, you get a power combination, everyone has a power combination! From classic gray to striking cobalt blue and electric orange, AMI offers unisex two-piece jumpsuits, a sartorial staple that will stand the test of time. The pleats, simple lines and crisp cut give us the Carolyn Bessette-Kennedy vibe. A model dressed in a matrix-style leather trench coat (and matching gloves to beat) storms the runway with bad bitch energy. The ’90s were known for their unorthodox approach to the jumpsuit, and Mattiusi stays on pace, combining the unmistakable: a casual gray hoodie under tweed outerwear or an elegant floor-length maxi dress paired with a fur lined motorcycle jacket.

And lest we forget to talk about the energy of this presentation … were obsessed. We no longer see models walking half-heartedly down the runway and suddenly turning around to return to their backstage lair. AMI features models harnessing the charismatic charm of ’90s supers, playing the role of a swarm of photo-hungry paparazzi from all sides of the elevated runway. The golden age of fashion is rekindled with larger-than-life designs, smiles, spins and struts.

The Fall-Winter 21 collection is very special, a collection that deserved to be filmed so that I could fully showcase its colors, its joy and its great energy, explains Mattiusi. Through this digital presentation, I wanted to echo the fashion shows that I followed throughout my childhood, a period that would later have a huge influence on my decision to become a designer.

Easy elegance is redefined and reintroduced in a whole new generation of fashionable it-girls. Its chic, wearable, accessible and perfectly branded with the nonchalant ethics of the Parisian fashion house.

You can check out the latest collection and the short film on amiparis.com.

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