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The fashion brand behind Meghan’s engagement dress collapsed with 53 million unsold

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Ralph & Russo collapsed with 53 million unsold inventory, directors of the famous fashion label revealed as they courted new owners.

The assets provide an immediate marketing opportunity for a buyer, according to marketing materials issued by administrators to potential bidders before the deadline next week.

Hilco specialists, who were recruited to help administrators collect money for creditors, also pointed to its intellectual property and franchise and licensing agreements, which account for just under a quarter of its revenue. totals. The brand also has 3 million subscribers on social networks.

The 10 Ralph & Russo stores, which include a Harrods dealership, have high-end and luxury fixtures and fittings, but the company is primarily marketed on the basis of its intellectual property and online assets.

When Meghan Markle wore a Ralph & Russo dress for her official engagement portraits to Prince Harry in December 2017, the brand elevated its image internationally.

Its Australian founders, Tamara Ralph and Michael Russo, rose to prominence after designing the 56,000 long-sleeved sheer dress. Their list of famous clients has grown to include actress Gwyneth Paltrow and singer Beyonce.



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