Hand-painted fabrics and relaxed fits are staples of the ONE collection, which was designed to be worn by anyone, says designer Michelle Bylow
A Wasaga Beach fashion designer returned to the drawing board during the pandemic and emerged with a new collection.
Michelle Bylow, originally from Orillia and resident of Wasaga Beach, recently released ONE, a gender-neutral collection under her brand Jojee Apparel.
“Jojee is inclusive and encourages people to dress the way they want, regardless of the pressure in society,” Bylow said. “It’s cowardly and cold. It’s comfortable. Over the years I have been influenced by snowboarding and performance. I design things that I would wear personally. “
Bylow launched Jojee Apparel in 2014.
“At that time, my style was a little more goth-y, and on the couture side. After I released this collection, my professional career started to take hold, ”said Bylaw.
Bylow worked for RAW Artists Canada, an organization that works with emerging and independent artists from all disciplines, from music to fashion and the visual arts.
She came back into fashion in August 2020, launching her Too Cool for TV collection.
The ONE collection is a collection of around 35 pieces.
“It was a pretty natural progression. In the Too Cool for TV collection, just about all of these clothes can be worn by both sexes. I’ve had comments on our social media saying, “I wish this would happen in men” or “Does it come in women?” I started to think more about this dichotomy that occurs in fashion, ”she says.
“It didn’t really work with my brand. It went against the things I’m for which is inclusiveness and giving people the confidence to wear what they want.
Bylow describes the collection as a street-wear style. The patterns are hand painted on the fabrics. The logo of the collection comes from a combination of male and female symbols. Bylow designs and manufactures all of the clothing herself, and they are made to order.
“Every order that comes in is made here in my studio in Wasaga Beach,” she says. “I’m just getting started, so I’m not inundated with hundreds of orders just yet. I might reach a point where I need to upgrade, but I would continue to make everything in Canada.
All clothing is available for purchase on the Jojee website here.
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