Sustainability has always been a priority on the reform agenda, but by 2025 the brand aims to become climate positive. As part of its supply chain traceability efforts, a new collection features one of the dirtiest materials in the industry: denim. It’s made from Good Earth Cotton, sourced from the world’s first climate-positive farm in Australia, and incorporates FibreTrace technology, which embeds scannable pigments into the fabric, allowing customers to track the life cycle of denims. from farm to butt.
As a sustainable fashion brand, it is our responsibility to deliver supply chain solutions that lead to better impacts for people and the planet, says Kathleen Talbot, Director of Sustainability at Reformations. Were so energized by our new collection which takes advantage of FibreTraces technology for the first fully traceable pair of jeans in the United States
VF asked Kathleen for her top five tips for a more sustainable lifestyle and wardrobe.
There is nothing more durable than buying vintage. At Reformation, we publish vintage collections online and operate one-of-a-kind Reformation Vintage stores in Los Angeles and New York. We were also big fans of resale platforms like thredUP.
I love programs like Rent the Runway, where you can choose to rent clothes instead of buying new ones. Personally, I like to do this for used parts. As a new mom I’m always looking for rental options for my son like a crib or newborn clothes because you only really need things for three months at a time!
Know your stuff
Do your research on the companies you plan to buy from, make sure they are using best practices to create positive impact products. You can look for certifications like B Corps, or there are platforms that make it easy for you to check the impact your favorite fashion brands have on the issues that matter to you, like Good on You. It’s really important to think about how much things are costing not only your wallet, but people and the planet.
Opt for the free plan
A lot of my personal waste comes from packaging, and 99% of the time it just seems really unnecessary. With the increase in online shopping, I started consolidating purchases (i.e. only placing one order per month versus every time I think of something). You can also take packaging into account when shopping and go for something without packaging. My favorite example is choosing bulk lettuce instead of the mixtures that come in a plastic bag or box, or choosing bar soaps instead of liquid soaps that come in plastic containers. For me, these switches still provide what I need, but I’m not contributing to single-use plastic waste.
The Guppyfriend Wash Bag is hands down the best thing you can buy if you want to reduce the impact of the way you take care of your clothes. It is a patented solution that filters out microfibers released from synthetic materials (so fabrics used for swimming, training clothes or anything that contains nylon, polyester, spandex on the label) during washing.
What Are The Main Benefits Of Comparing Car Insurance Quotes Online
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