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Salvatore Ferragamo Launches Game For SS21 Campaign CR Fashion Book




Salvatore Ferragamo is easily transformed into a brand that knows how to navigate the digital world and is now jumping on the gaming bandwagon for its Spring / Summer 2021 campaign.

Titled Enigma, its new online game takes players on a trendy mystery solved through four puzzling activities or “puzzles” (including a word search and memory quiz) integrated with Ferragamo trinkets and campaign references. Not only can players take their turns in Milan by proxy (each activity takes place in a different iconic location), but the game’s visuals, comprised of warm pastel hues and sketchy designs, evoke a vintage European sensibility that’s romantically cinematic.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, on their website.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, on their website.

Enigma does not stand alone. The theme of the game is linked to the Milanese countryside fashion movie, directed by Italian filmmaker Luca Guadagnino in collaboration with Salvatore Ferragamo Creative Director Paul Andrew and inspired by the films of Alfred Hitchcock.

This is not just a sign of innovative collection presentations – the game has already been visited by brands such as Louis Vuitton, Balenciaga, Gucci and Moschino – but Ferragamo’s strategy to tap into a younger generation and to model itself around it. of a shopping experience changed by a pandemic. Their focus on technology has already featured a website redesign and a virtual tour of some of its stores and the Salvatore Ferragamo Museum, alongside a collaboration with Microsoft to create Made to Order Tramezza, a custom shopping platform in line dedicated to the brand’s men’s shoes.

So get ready to put on your thinker’s hat – or shall we say Ferragamo – and play Enigma here.

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