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Hit series Oddbods closes dress up deal with Rubies Masquerade UK – ToyNews




The popular preschool animated series Oddbods is entering the dress-up game with a new partnership with leading dress-up manufacturer Rubies Masquerade UK.

As part of the deal with award-winning content and licensing studio One Animation, Rubies has secured the rights to dress up Oddbods characters in the UK, EMEA and South East Asia .

The line is slated to launch in AW21 and will feature a line of children’s costumes aligned with the latest Oddbods content, bringing key elements of the show including a Fuse and Pogo costume to retailers and preschool audiences.

Rob Spindley, SVP Business Development USA and EMEA at One Animation, said, “Rubies is internationally recognized for their high quality costumes and we know their talented team can capture the quirks andindividuality of the Oddbods characters, and bring them to life through a colorful dressup collection.

Whether it’s to play with friends, for a fun occasion, or just to watch their favorite episodes at home, we can’t wait to give fans a chance to be part of the Oddbods gang.

Tracey Devine-Tyley, Head of Licensing and Portfolio at Rubies, added, “We’re excited to bring these fun and quirky characters to life.”

Oddbods is a three-time Emmy-nominated non-dialogue comedy starring seven unique buddies. Together, despite their differences, they survive the perils of everyday life, unwittingly turning ordinary situations into unexpected, extraordinary and always humorous events.

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