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What surprises is their self-expression and individuality, its very high level Meet the fashion finalists of the Hyres Festival




The 36th edition of the Hyres International Festival of Fashion, Photography and Fashion Accessories is taking shape despite these socially distant times, the finalists for each of the three categories being announced this evening during a small ceremony at Villa Noailles.

As president of the Fashion jury, Louise Trotter was there in person to applaud the 10
designers, selected from 185 applicants. What’s super interesting is how diverse they are, said Trotter, Creative Director of Lacostes, who has worked with the leaders of his female and male teams to narrow the field. Each was unique. The depth of research really blew me away, their work is incredibly rich and they are all strong in their interest, ability and approach to design, but what surprised me was their self-expression and their individuality. Its very high standard, she said. I hope my jury can help create a community with and around them.

The president of the jury for the first time, Dominique Issermann, who heads the photography prize,
wrote via email that this year’s edition of the festival was a vital experience for young creatives
who are starving for the community amid the ongoing lockdowns. Complicated times can spur creativity, but the frustration comes from not being able to share it and, oddly enough, despite the massive social media scene, she wrote. Asked about her plan of action if it started today, Issermann replied: Beauty, the one that mysteriously lodges in the heart and catches up with you everywhere, from galleries to street corners, in whatever form, does. whether this is a vintage. 20 x 25 view camera or iPhone.

Reached by telephone in Lisbon, Christian Louboutin also declared that as head of accessories
prize, he makes a point of bringing together an eclectic group of five panelists who understand style as well as fashion and entertainment. The designer praised the 80 bid level for the 2021 accessory price. Prior to today’s deliberations, he had already winnowed that number in half.

It’s fascinating to see what interests people early in their careers, he said.
Things have really changed. You can see that young designers are really concerned with
eco-friendliness; there is a lot of heart, research and intelligence on the subject. Recycling
and all that is a second life is something that I have worked with before, but if I was
from today i would be much more vehement about it, i would be the king of recycling.

However, living in dire times doesn’t mean fashion has to be a drag. While the
the designs aren’t flashy, I’m happy to say they’re not minimalist or pretentious either. Were at the intersection of art, craft and technique, he observed. The only thing is, it’s always a little hard for me to judge people. It is difficult to refuse people. I don’t like to do that.

The finalists of the Fashion competition are:

Arttu Afeldt, Finnish men’s clothing

Mengche Chiang, Taiwanese men’s clothing

Venia Elonsalo, Finnish women’s clothing

Sofia Ilmonen, Finnish women’s clothing

Laima Lurca, Latvian women’s clothing

Ifeanyi Okwadi, British Menswear

Rukpong Raimaturapong, Frech Men’s Clothing

Adeline Rappaz, Swiss women’s ready-to-wear

Elina Silina, Latvian women’s clothing

Mateo Velasquez, Colombian men’s clothing

The 36th International Festival of Fashion, Photography and Fashion Accessories will take place
place in Hyres from October 14 to 17, 2021.

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