The La Runions model is difficult to replicate for big brands, but there may be room for brands like this to exert disproportionate influence or gain market share within the industry. I think we’re in a unique time right now, says Sucharita Kodali, senior retail analyst at Forrester. The changing retail landscape is giving smaller brands a better chance than before, even though it’s still a crowded space, she says; and consumers, brands and governments are all paying increased attention to social and environmental issues. Sustainability should be a cost of doing business and there should be a penalty for waste. But we are not there yet.
Nsikak believes there is room for big fashion players to internalize, apply and amplify the message that she and other small, value-centric designers are trying to promote, rethink the value of work and creativity in restructuring balance sheets to allow greater distribution of wealth. .
My goal has always been to celebrate Africa, normalize sustainable and slow production, empower other women of color, and outsource in a way that supports artisans both locally and in Africa, she says. Of course, making money is what makes everything else possible, but the redistribution of profit is what interests me the most. I feel that when the values or motives are in the right place, support tends to follow.
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