Snapchat has taken another step forward in its transition to integrated e-commerce with the acquisition of Screenshop, an app that scans your photos to identify your desired style choices, then provides clothing recommendations based on those results.
As reported by InformationSnapchat will look to integrate Screenshop into its broader AR-integrated e-commerce efforts, which have gained momentum in recent times.
Snap plans to announce the e-commerce surge at its annual developer conference in late May in the form of a new buy recommendation feature that will be primarily accessible in Memories, a section of Snapchat where users collect photos. and videos for later viewing. “
According to The Information, Snapchat’s new Screenshop process will involve the app scanning images saved in your memories, in order to highlight relevant products that may be of interest.
Launched in 2017, Screenshop acquired early traction after being recommended by Kim Kardashian in her Instagram posts. Kardashian actually had acted as advisor on the user interface in the early stages of the app, and it has since continued to incorporate product recommendations from over 450 retail and brand partners, including Nordstrom, Saks Fifth Avenue, Selfridges and more .
Now Snapchat will add the tool into its shopping integrations, which has already seen Snap develop new Bitmoji fashion products to boost branding efforts, and AR testing tools for makeup and shoes.
And Snapchat may be about to take the next step – with the development of its full body tracking process for AR, Snapchat is already exploring new ways to help users virtually try on more clothes, for the purpose of advancing online shopping options. .
And with Snap reportedly also developing a new AR-compatible version of Spectacles, the app is poised to stay at the forefront of the next evolution of AR, which has the potential to transform online shopping in a variety of ways.
Given that, acquiring Screenshop makes perfect sense, and it will be interesting to see what Snap looks like to incorporate the feature in an official announcement.
The Snapchat Partner Summit 2021 will be held on Can 20th via a digital event.
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