Connect with us


Designer Aaron Leon talks Woollier and his sneaker, the dreamer




From sneakers to boots, our shoes carry our stories with them. This is one of the things luxury sneaker brand Woollier hopes to find resonates with their shoes. By incorporating storytelling into their shoe, the Dreamer, the brand hopes to have a message that will not only connect, but become a reflection of the wearer as well.

Woollier was born from an idea that was originally a dream. Founded by Aaron Leon, the brand came to fruition after Leon realized he wanted to pursue a different career than his job in finance. As he refocused on his career aspirations, he discovered that sneakers were the meeting point for all of his passions, interests and skills. Although he was never your typical sneakerhead growing up, Leon always had a love for sneakers. In 2014, he connected with artisan factories in Italy to have his first batch of samples manufactured.

The name Woollier comes from Charles Darwins’ theory of natural selection. One of the animals Darwin observed was a flock of sheep during the cold winters. Each winter Darwin had noticed that it was always the wooliest sheep that would survive, with each generation becoming woollier and woollier.

Likewise, Woollier represents the new generation who add their own original concept, design and execution to classic old school silhouettes. It’s about recognizing the rich history of sneakers while trying to refresh them and make them relevant. It includes that aspect of nostalgia, but also keeps the conversation going.

When Leon launched his first collection, Woolliers’ business model was more based on relationships and word of mouth which relied on his personal network. It didn’t implement any advertising, and if you knew it, you knew it. Regardless, Leon was still able to score high profile clients, such as Dwayne Wade.

In 2019, Leon collaborated with stylist Vick Michel to create The Dreamer. The design takes the classic low silhouette but takes it forward by adding an innovative lace construction. Each sneaker is also handcrafted and made from premium materials including calfskin from Italy. The sneaker itself represents a reset that uses deeper meanings and storytelling to support hard-working dreamers. Dreamers are active and not passive. It is something that you have to achieve every day. You have to work hard to make your dreams come true, says Leon about the vision he wants to associate with the shoe.

The dreamer

The story behind The Dreamer becomes even deeper when you consider how its initial downfall was planned before the pandemic hit in 2020. The combination of COVID and social unrest had put Woolliers’ business on hold, and Leon was planning to quit as the future became more difficult. At the end of the day, I can’t have a sneaker called The Dreamer and then give up on my own dreams, says Leon.

Still, one of the benefits of the pandemic was to create casual pieces and streetwear. the orient oneself. It’s similar to the LA aesthetic where even though you’re dressed up you’re still not super dressed because you’ll find a way to make it a little more casual. This aesthetic has also reached cities beyond California and has contributed to the exciting energy of menswear.

However, the sneaker space has also become oversaturated with this energy. To differentiate Woollier in a crowded market, Leon hopes to communicate his unique history and perspective. He adds his story told through The Dreamer to the conversation because it cannot be replicated by any of the big sneaker brands.

To create his creations, Léon always wonders what is missing in his closet, to answer also, what will make Woollier convince others that my sneaker deserves a place in their closet? This goes back to the question of whether or not customers will be impressed with the message Leon communicates through Woollier, and whether they are willing to use Woollier to be reflected in their personal style.

Leon sees Woollier becoming a household name. It is a unique feeling to see someone walking down the street with something that you have made. It’s a feeling that I want more often.

Discover The Dreamer on the Woollier website and stay up to date with future releases of the brand via their Instagram (@woollierltd).

Posted on April 7, 2021

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos

picture credit


to request, modification Contact us at Here or [email protected]