SSome people are just fashion; Max Trowbridge is one, with DNA apparently woven from the finest silk. Born and raised in the UK, she graduated from the London College of Fashion in the early 1990s, then worked as a fashion designer at Mansfield, a British women’s ready-to-wear brand. Trowbridge, who lives in Dallas, recently launched her new fashion collection and e-commerce site, Eve and Max (Eve is a tribute to her grandmothers, who shared the name) and collaborated with British artist Adam Ball.
Eve & Max was founded with a conscious philosophy of reinventing the fashion life cycle. Please expand.
The fashion system has to change. The lifecycle is outdated and overall we have moved beyond its consumer process to a global level. For years, I thought about this moment: building a business that slows down to stop this constant endless and unnecessary consumerism. I want to reinvent a new life cycle that supports one seasonless collection per year that reduces overproduction, minimizes waste and supports our environment at all levels. For me, sustainability starts with the business model. I’m not saying I have a 100% sustainable business, but I am aware of every business decision. With only one collection per year, sold directly to the consumer or on pre-order, I don’t create an inventory; I produce to order and deliver four to six months later. Let’s consciously think about our wardrobe. Lets manage it with purpose, no faster mode.
Your first album is called Collection Twenty One: Respair.
Art is always an inspiration to me, and an artist will be featured in each annual collection. For beginners, I collaborate with British artist Adam Ball. I have a beautiful piece of work of him, detailed hand-cut paperwork of his DNA structure, but I was particularly interested in his previous paintings of rainforests. For this collaboration, Adam painted an oversized piece of work in pink tones, a very detailed pointillism-style summary of a rainforest. I will donate part of the collection’s sales to Rainforest Foundation. The work, titled Respair, signifies a timely return to hope, representing the very heart and soul of the collection.
Inspiration behind the collection.
The result is culturally a story between East and West. The inspiration started with a kimono that I bought in 2013 after a trip to Japan. I am fascinated by the layers of wearing a traditional kimono, from the undershirt, or nagajuban, to the obi. There are several layering elements which in my opinion are essential in our everyday style. On the other end of the spectrum, I love hoodies. But I wanted a more glamorous style without looking like I was ready to work out. I think this collection has something for everyone.
Twenty One Collection: Respair, available for pre-order from April 1 at eveandmax.com.
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