Connect with us


Shein, a Chinese fast fashion retailer, is a hit with American teens Quartz




If you don’t know Shein, a China-based online fast fashion retailer, chances are you’re not a teenager.

The company has attracted a young and growing fan base with the constant deluge of trendy and inexpensive new clothes that it is posting online and through its app, as well as with its aggressive social media marketing. He advertises a lot on platforms such as Facebook, maintains a network of influencers who promote him on TikTok and Instagram, and regularly reposition customer photos to entice them to share his clothes online. Over the past year, celebrities like Katy Perry and Lil Nas X performed at events that Shein broadcasts to buyers.

Whatever tensions exist between the U.S. and Chinese governments, U.S. buyers don’t fear the retailer. Shein twice ranked second after Amazon as the preferred shopping site for high-income American teens in a biannual survey of American teens by Piper Sandler, an investment firm. In the latest episode, which featured some 7,000 American teens, 7% of high-income teens chose Shein as their favorite website for shopping.

This is well behind the 56% who chose Amazon. But Shein has moved ahead of well-known names like Nike and Urban Outfitters, and his share is growing steadily. For the first time, it also broke into the top 10 favorite clothing brands listed by teens.

A Chinese company with global ambitions

Shein claims to release hundreds to thousands of new items every day, taking advantage of China’s rapid manufacturing to offer a wide variety of styles at low prices. He sells clothes like halter tops and cropped t-shirts for under $ 10 and floral print dresses for under $ 30.

It also manufactures clothing for men and children, but women are its main audience. Her Instagram feed is almost exclusively female, often with a bare stomach. While customers sometimes complain online about late and poor quality deliveries, the issues haven’t scared buyers away.

Shein was founded in 2008 by Chris Xu, described as a Chinese-American graduate from the University of Washington in a 2013 press release, when Shein was still using his original name, Sheinside. (He changed the name in 2015.) A Shein’s recent profile (paywall) in the Business of Fashion outlet noted that it also went through Sky Xu or Yangtian Xu.

The private company is notoriously opaque and provides little information on its sales. But in a WeChat 2019 publication, he said sales for the year reached 20 billion yuan (about $ 2.8 billion), the South China Morning Post reported. Last year, Chinese tech news site LatePost said Shein revealed in an internal meeting that sales had exceeded 40 billion yuan (link in Chinese). He also closed a round of funding that valued him at over $ 15 billion.

Although based in China, Sheins focuses on outside the country. It mainly targets Europe, America, Australia and the Middle East as well as other consumer markets, according to his site. In October, Reuters reported that Shein was now the world’s largest exclusively online fashion company, measured by sales of own-brand products, citing data from market research firm Euromonitor.

The company’s lack of stores may have been a boon over the past year, when the pandemic has closed stores around the world. While many fashion companies with large brick-and-mortar businesses have suffered, online retailer sales have skyrocketed. Shein is among those who appear poised to cash in on the overfeeding of e-commerce pandemics, especially if American teens are any indication.

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos

picture credit


to request, modification Contact us at Here or [email protected]