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Burberry plans digital presentation for fall 2021 women’s collection – WWD

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LONDON – Burberry will host a standalone digital presentation of its fall 2021 women’s collection on April 14.

Similar to the male presentation in February, the show will air on the brand’s website, with no live audiences.

The company said more information will follow in the coming days.

The digital show without an audience has proven to be a successful format for Burberry Creative Director Riccardo Tisci.

His men’s collection was held inside the Burberry flagship on Regent Street, which is set to reopen on April 12, when the lockdown begins to lift in the UK.

The men’s collection was inspired by the natural world and the chic simplicity and flowing styles of British men including David Bowie and Michael Clark.

Tisci said he has long believed in the fluid dressing. “I grew up with nine women around me and have always been obsessed with the idea of ​​men playing with women’s wardrobes,” said the designer.

Burberry has been riding a digital wave over the past year, not only with its shows and advertising campaigns, but in stores as well.

Last month, he built a virtual replica of his flagship Ginza in Tokyo and invited his customers to browse and purchase the spring 2021 collection.

He partnered with Elle Digital Japan on the project and asked customers to move around the virtual space and make purchases by selecting digital icons.

The virtual space mirrors the physical Burberry Ginza store and is built over three floors: the ground floor features signature bags, the first and second floors feature a selection of women’s and men’s clothing, including outerwear , t-shirts, hoodies and a short-sleeved silk twill shirt with graphic applications.

The store will remain open until April 18 on Elle Japan and Ellegirl Digital Japan.

As reported, Tisci won a fashion accolade for her Spring 2021 show, which was broadcast live from a British birch forest without guests.

Tisci was honored in the Creativity category at the Fashion Awards for his “extraordinary creative thinking, coupled with Burberry’s core values ​​of inclusiveness and sustainability”.

The British Fashion Council said the brand’s innovative use of technology during London Fashion Week in September and throughout its campaigns and global store launches positioned it “not only as a leading creative brand. , but as a mark of conscience and social responsibility.



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