Connect with us

Fashion

Shanghai Fashion Week Takes Physical-Digital Format – Glossy

Avatar

Published

on


The fashion world in China may be back to physical catwalks, but designers haven’t forgotten one strategy they chose during the lockdown: live streaming.

For the fall 2021 event, which runs from April 6 to 13, Shanghai Fashion Week is hosting more than 100 physical catwalks. They encompass Chinese brands such as Dawei, Private Policy and Angel Chen, international brands such as Dior and Jason Wu, and children’s clothing brands.

Shanghai Fashion Week was originally scheduled for January, but has been delayed due to a local Covid-19 outbreak. Meanwhile, the rest of the industry is grappling with waning enthusiasm around fashion weeks, with insufficient virtual fallbacks.

The organizer of Shanghai Fashion Week has higher goals than just getting back to normal. After switching to a fully digital event last year, for fall 2020, the Shanghai International Fashion Center debuted this season’s Shanghai Fashion and Lifestyle Carnival. The online platform allows fashion brands to sell directly to consumers through daily live broadcast programs.

As part of the lineup, China’s top live-stream broadcaster Austin Li (known in Chinese as Li Jiaqi) has teamed up with fashion incubator Labelhood on a livestream. April 6, Shanghai Fashion Week opening night. His 42 million subscribers on the Taobao e-commerce platform could connect. Labelhood has partnered with Shanghai Fashion Week to host emerging designer shows since 2016.

The show began with Li and famous fashion critic Shuang Tang hosting a live show. Li then returned to the Labelhoods storefront space to highlight individual items, allowing viewers to purchase them with just a few clicks. The livestream featured 26 fashion items from emerging Chinese designer brands, including shoes from women’s clothing brand Hidemi, a mini pistol holster bag from Private Policy and a white t-shirt with a large bow in organza by Deepmoss. Prices ranged from 1,000 to 4,000 yuan ($ 153 to $ 610).

The famous Chinese lipstick king, Li owns a Guinness Record for “the most lipstick applications on models in 30 seconds.” He stood up for fame as well as live e-commerce, which benefited from the multi-month lockdown in 2020 due to Covid-19.

In addition to fashion, the Lis session also showcased eight beauty products that models wore on the brands’ catwalks. Most were Chinese beauty brands, such as Judydoll, Perfect Diary, and Little Ondine, priced around 50-200 yuan ($ 7-30).

The night was amazing and unforgettable, considering the speed and quantities [of sales], said Demi Cai, founder of 3-year-old women’s clothing brand Hidemi. Square-toe sandals and flats from the On The Way brand’s collection have been featured on the Lis show, and over 800 pairs of prepared stock are sold out, followed by pre-orders at the request of viewers.

According to livestream professionals, the new combination of livestreams and sales-oriented parades represents a great opportunity for brands. Zoe Zhang, co-founder of the New York-based livestream business consulting and technological solutions company And Luxe, said she hopes industry players in Europe and the Americas take note of the potential impact of live broadcasts. Now that everyone thinks fashion week is dead, why can’t we turn to live streaming?

After consultation for Diane von Furstenberg and Alexander Wang, And Luxe recently helped French online store Monnier Frres with live broadcasts targeting customers in China and Europe.

Zhang said the biggest obstacle to live streaming in the West is the environment. There are brands and retailers dipping their toes in the waters live, but without a big platform like Alibaba. [which owns Lis main platform, Taobao Live] which can work with big players with big data, there is no indication of the big picture and detailed operations.

Still, she’s hopeful: a lot of fashion brands and retailers know that live streaming is the future, Zhang said. the [comfort level] will be different in three to five years.

Besides the launch event with Li’s help, the Shanghai Fashion Week Calendar features live broadcasts of the eight-day events on topics ranging from sustainability to accessories. On April 12, another leading live broadcaster, Viya Huang, will work with fashion house International Top-Tier Innovation Business to showcase their see-now, buy now collaboration.

Cai of Hidemi said his brand will continue to be part of the live streaming world. This has brought great exposure to Chinese designer brands. This allows us to be known and connected with mainstream consumers, she noted.

As with products, the sales channels that coincide with this era should not be overlooked, she said.

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos



picture credit

ExBUlletin

to request, modification Contact us at Here or [email protected]